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Head of Digital Acquisition

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Do you have experience developing an online business and want to take on a new challenge? A fast-paced online fashion company based in Manchester City Centre require a new Head of Digital Acquisition to lead their talented team of Digital and Ecommerce experts! Head of Digital Acquisition

Category

eCommerce

Reference

elw080118f

Salary

Up to £80,000

GBP 80000
Full-Time

Date Added

08-01-2018

Level

Head of...

Closing date

27-07-2019

Location

Manchester City Centre

Manchester M1 2AQ Piccadilly

The Candidate Ltd

This Job has now been fulfilled.


Do you have experience developing an online business and want to take on a new challenge? A fast-paced online fashion company based in Manchester City Centre require a new Head of Digital Acquisition to lead their talented team of Digital and Ecommerce experts!

Our client is a unique fashion company who are moving into brand new offices in the creative and trendy city of Manchester. They have very high and achievable ambitions and are therefore on the hunt for a highly talented Head of Digital Acquisition to join their new team and play a central role in their growth!

The Head of Digital Acquisition will have strong commercial awareness, and previous experience using digital marketing strategies to grow an online business. This is the most senior role in the team, and is very exciting and fast-paced! The successful candidate will lead a team of digital and ecommerce experts, manage external agencies, and develop the growth strategy.

Roles and Responsibilities of the Head of Digital Acquisition:

  • Manage and schedule social media accounts to enhance brand awareness.
  • Work with the external agency to improve the customer journey to help drive conversion and increase AOV’s.
  • Consistently identify opportunities to attract new customers.
  • Manage budgets and core KPI’s.
  • Create increased traffic to the website across Google Shopping, PPC, Paid Social, Programmatic, and Display.
  • Work on email and direct marketing campaigns to segment and retarget existing customers.
  • Build brand credibility and SEO strategy through Digital PR strategies.

Required Skills and Attributes of the Head of Digital Acquisition:

  • Previous experience in a similar role.
  • Can effectively motivate and lead a team, setting clear KPI’s.
  • Experience growing an online business.
  • Experience with the full digital marketing spectrum.
  • Strong knowledge of how to increase website traffic through a variety of platforms.
  • Experience using Magento, Google Analytics, and MailChimp.
  • A passion for Digital Marketing and Ecommerce.
  • Proficient in IT and software.
  • Demonstrable experience of developing and implementing effective marketing strategies.  

Does this sound like the perfect job for you? Get in touch with our Ecommerce recruitment team on 0161 833 1044 to find out more, or apply directly online!

 

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