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Head of Data & Insights

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Are you a master of data storytelling? Apply now to become Head of Data at this global digital agency.

Category

Digital Agency

Reference

xlr110522a

Salary

£80,000

GBP 80000
Full-Time

Date Added

2022-05-11

2024-12-20

Level

Head of...

Location

Manchester

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Head of Data & Insights - £80k – Manchester – Digital Agency

My client, a disruptive global agency, are looking to hire a new Head of Data & Insights. The successful candidate will to bring to life the Data & Insights capabilities within the business and lead in proposition development of the agency’s in-house insights and research function.

The purpose of this role is to unlock further potential for a list of globally renowned clients in order to take their marketing campaigns into a new dimension, and will be crucial to the future growth of the agency at large.

The role would suit a digital-native insight specialist, with sufficient experience and gravitas under their belt to become a major player on the world stage.

Role responsibilities

  • To bring to life the Data & Insights offering in a way that internal and external clients find powerful.
  • To leverage audiences as a powerful insight tool and build a stand out offering in the market.
  • To present, influence and negotiate with senior stakeholders to ensure buy-in of the offering across the business.
  • To be an industry expert on the role of digital media in the lives of audiences, and to use this expertise to promote the importance of data & insights in the context of a unique social first thinking agency.
  • To introduce creative research techniques which deliver rich and deep insights into their clients.
  • To deliver depth studies, in person focus groups and proprietary and third party data sources to ensure we have a market leading and varied Data and Insights Ecosystem.
  • To devise and deliver powerful and actionable thought leadership both internally and across the market that drives inbound leads and raises the profile of the agency
  • To use a range of techniques for analysing data and disseminating findings, ensuring that presentations are understandable to the non specialist audience.
  • To constantly innovate and build proprietary technology and tools.
  • To highlight the strategic and tactical consequences of the analyses undertaken and to present these in ways that are understandable and engaging to non-specialist audiences, up to board level.

About you

  • 5-10 years experience in data & analytics, digital, and market research 
  • A master of data storytelling - ability to present audience analysis in a compelling way, and in a manner that engages editorial stakeholders. Ability to interpret data and recommend action on a variety of analyses.
  • Keen interest in the internet and other emerging media and for understanding global media developments.
  • Substantial experience in a market analysis environment, including experience of international market research and panel methodologies
  • Experience in senior leadership and proven track record in effective people management.
  • Demonstrable experience of having successfully led, motivated and developed a team of data and insights professionals.
  • Astute commercially, with an understanding how to monetise the data and insights offering.
  • able to lead and evolve digital audience research techniques and a deep understanding of audience online behaviours.
  • Demonstrable experience in successfully managing internal and external stakeholder relationships at a senior level, especially with editorial, creative, production, paid distribution, product and sales teams.
  • Experience of working with Brandwatch, Global Web Index and Netbase
  • A team player, able to play an active part in a management team that creates and implements a shared vision for the future and works together collaboratively and effectively
  • Looking to build out a unique offering

Don’t miss out on this opportunity! Apply online today!

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