Head of CRM

Head of CRM – FMCG Ecommerce – West Yorkshire – Up to £80,000

Our client needs a talented Head of CRM, familiar with customer segments and how to target them, who can increase customer engagement and therefore optimise customer lifetime value. The ideal candidate will be an outgoing individual, experienced in an FMCG environment where high quality work must be produced in a high-pressure atmosphere. Furthermore, they will be a real people person, great at making strong working relationships with stakeholders, both internal and external.

Main Roles and Responsibilities of Head of CRM:

• Develop and implement the brand’s global CRM strategy.
• Produce targeted CRM campaigns, collaborating with BI to ensure the correct segments are being targeted optimally.
• Monitoring previous CRM activity to educate further campaigns and develop strategy.
• Ensure CRM is effectively helping to hit targets for the overall business.
• Responsible for the running and development of loyalty programmes for the business.

Key Skills and Attributes of Head of CRM:

• Educated to degree level in Marketing or similar.
• Over 4 years’ experience in CRM roles.
• Comfortable using enterprise level CRM tools. 
• A confident leader, comfortable managing and mentoring a team.
• Outstanding interpersonal skills.
• A strong communicator and presenter.

Are you ready to take on this role? Apply today! Alternatively, you can find more information on the role by calling 0161 833 1044 or email [email protected]

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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