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Head of CRM

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Are you a talented Head of CRM with a get-up and go attitude? Our client is a fast-paced fashion brand with an amazing reputation across the UK and internationally and they are now looking for a CRM expert to drive significant growth in this area! Interested? Keep reading?

Category

Retail

Reference

elw011018d

Salary

Up to £70,000

GBP 70000
Full-Time

Date Added

01-10-2018

08-06-2019

Level

Head of...

Location

Manchester City Centre

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Are you a talented Head of CRM with a get-up and go attitude? Our client is a fast-paced fashion brand with an amazing reputation across the UK and internationally and they are now looking for a CRM expert to drive significant growth in this area! Interested? Keep reading?

This is an exciting opportunity for a highly experienced Head of CRM to take on a new challenge and implement an effective CRM strategy encouraging growth to match the growth of the business as a whole, in both the UK and internationally. You will become an integral part of the business by transforming their CRM offering and supporting the engagement of customers and driving lifetime value on a global scale. 

Based right in the heart of Manchester City Centre, you can also the plethora of shops, bars, and restaurants right on your doorstep as well as convenient transport links nearby!

 Main Roles and Responsibilities of the Head of CRM: 

  • Be responsible for the delivery and optimisation of their international CRM strategy, ensuring customers are receiving the best possible experience whilst leveraging new technologies in order to increase loyalty and give the brand a competitive advantage.
  • Join forces with the business intelligence team to devise a strategy on how to effectively target specific consumer segments.
  • Successfully deliver very targeted and dynamic CRM campaigns across various platforms such as email, SMS, push and DM and be able to show how your strategies have driven value for both customers and the business.
  • Create a single customer view to effectively target the customer through the right channel at the right time.
  • You will take charge of the implementation of loyalty programmes with the main focal points being enrolment, promotion fulfillment, member benefits, program reporting, performance, and evaluation.
  • Liaise with external customer services team in order to drive consistent customer communication.
  • Collaborate with other departments in the business to gain an understanding of how CRM can add value and deliver on overall business targets.
  • Analyse and identify trends to share and recommend a course of action to the business on a weekly basis.
  • Stay updated on latest industry trends and best practice to continually improve the CRM programme.

Key Skills and Attributes:

  • A degree in marketing or similar subject field
  • At least 5 years’ experience in a similar role using enterprise-level CRM
  • An excellent communicator and strong ability to engage with stakeholders
  • Able to motivate and develop a team to be successful
  • Experience in migration of CRM data information into SFDC
  • Essential working knowledge of 3rd party apps with SFDC such as marketing automation.
  • Confident presenting and negotiating with senior members of the business.
  • Must have experience in a fast-paced environment in industries such as travel, gaming or retail.
  • Experience in managing both technical, creative and strategy teams

Whether you are based in Manchester or looking to relocate, this is an amazing opportunity for a talented CRM candidate! To find out more about this exciting role, dont hesitate to get in touch with a member of our award-winning team on 0161 833 1044 or apply online today!

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