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Head of Brand and Marketing

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This luxury Manchester fashion brand is reaching new heights, and needs a creative and experienced Head of Brand and Marketing to develop innovative campaigns on a global scale!

Category

Fashion

Reference

elw150621c

Salary

£60,000+

GBP 60000+
Full-Time

Date Added

2021-06-15

2024-12-20

Level

Head of...

Location

Manchester

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Our client is a luxury women’s fashion brand seen on celebrities and exclusive clientele all over the world. After a period of huge growth, they are looking for a Head of Brand and Marketing to take ownership of their marketing strategy in order to help them thrive in a dynamic environment.

The ideal candidate will be commercially minded with a real flair for creativity. From campaign conceptualisation to delivery, the Head of Brand and Marketing will be adept at managing budgets and hitting targets and deadlines. Mindful of social media engagement and various PR activities, they will ensure customer needs are being met and exceeded – delighting the brand’s existing customers and attracting new ones. Collaborating with multiple teams within the business to bring their ideas to life, the successful candidate will really make their mark  on the business and relish the freedom this role affords.

If you are an enthusiastic, positive, and hard-working individual who has great communication skills when it comes to developing internal teams and relaying with external stakeholders, this could be the role for you!

Keep reading to find out if you’re the right fit for the Head of Brand and Marketing!

Role and Responsibilities:

  • End-to-end ownership of all marketing campaigns and projects
  • Ensuring deadlines and budgets are met
  • Emphasising the need for paid marketing, social media engagement, PR activities, influencer outreach and overall excellent content delivery
  • Ownership of all social channels
  • Creation of an innovative PR strategy
  • Execution of the global influencer and partnerships marketing strategy, from identification to negotiation
  • Responsible for managing, developing and expanding a dynamic team
  • Working closely with the Head of eCommerce and Sales, the Creative Director, and the Head of Product to ensure the business hits all sales and launch targets
  • Creation of engaging campaign and content ideas
  • Regular reporting and monitoring of campaign effectiveness in regards to KPI’s
  • Development of brand guidelines, aesthetics and tone.
  • Strategy development – research, environmental analysis, segmentation, CRM, acquisition and planning

Experience and Skills Required:

  • At least 5 years experience managing a sizeable team
  • At least 8 years experience in marketing and brand management
  • Proven track record of producing successful marketing campaigns whilst meeting budgets and deadlines
  • Experienced at creating strong working relationships with external stakeholders
  • Excellent leadership skills
  • Passionate and knowledgeable about the industry
  • Experience in working with partnership and influencer outreach programmes
  • Creative flair – innovative copywriter and full of ideas with an eye for detail
  • Skilled at the full Adobe Suite
  • Social media pro – always keeping up to date with trends
  • Commercially minded – turns creativity into sales
  • Organised with amazing communication skills
  • Able to use an analytical approach to monitor campaigns (also confident in Excel)

If you are always pushing for more and feel you could excel in this role, then apply to be the Head of Brand and Marketing today! To talk to us about this opportunity, call our award-winning team on 0161 833 1044 or email us at [email protected].

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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