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Email Marketing Executive

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Check out this fantastic new opportunity to further your career in email marketing!

Category

Retail

Reference

xlr010621b

Salary

£26,000

GBP 26000
Full-Time

Date Added

2021-06-01

2024-12-20

Level

Executive

Location

Hyde

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Working across their three specialist brands, you’ll be helping to strategically improve email marketing activity to help make the switch from purely promotionally-led content to additionally include marketing automations, segmented, and personalised emails.

The role reports in to the Head of Ecommerce who’s recently joined from another business where we have worked with him for 4 years. He’s a fantastic leader, incredibly smart and would be a great mentor to help you really develop your skills. The business are a leading specialist retailer, who operate through their website and also via marketplaces such as eBay and Amazon. They have had an absolutely crazy year due to everyone being stuck at home and buying their products.

It’s a super exciting time to join as they’re growing fast, and you’d be part of their new content team, with the scope to really carve out a career for yourself.

The role will involve developing a solid awareness of each brand to understand customers and their needs. You’ll work with internal copywriters and designers to create high quality content and landing pages that are useful to customers, great to look at, and interesting to read. You’ll handle the customer segmentation required to ensure they are delivered to the right people at the right time, to provide relevant content and generate additional sales for the business.

You’ll need previous email marketing experience for this role, with the ability to plan and create both promotionally-led emails, as well as marketing automation workflows. You’ll need to know your way around Mailchimp, with the ability to create or edit templates, create segments and groups, and set up marketing automation workflows.

It goes without saying, but you’ll also need to have a solid understanding of digital marketing and ecommerce and be highly data and test-driven in your approach.

Roles and Responsibilities of Email Marketing Executive:

  • Planning, creating, and scheduling email marketing promotions.
  • Introducing a test-led strategy to email marketing activity.
  • Performing basic analysis to identify what works and doesn’t work.
  • Creating custom segments and groups to target.
  • Researching, creating, and scheduling marketing automations.

Skills, knowledge, and experience required

  • A critical thinker with superb attention to detail.
  • Excellent spelling, grammar, and writing skills.
  • Strong marketing knowledge and experience (preferably including a marketing degree).
  • Previous experience in email marketing is essential for this role.
  • Previous experience in managing an email marketing platform, ideally Mailchimp.
  • A good understanding of simple HTML markup, Google Analytics, and SEO.

We would love to hear from you – get in touch with us today! Call us on 0161 833 1044, email [email protected] or apply directly online now!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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