Digital Optimisation Specialist

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If taking control of your own CRO strategy in one of the countries best teams as their Digital Optimisation Specialist!


Global Tech Brand




Up to £45,000

GBP 45000

Date Added







Manchester M1 2AQ Piccadilly

The Candidate Ltd

Digital Optimisation Analyst - £45,000 – Crewe – Global Tech Brand

Reporting to the Head of Digital Marketing, with the support of a full-service team, this Top 25 UK Track 100 Company are looking for a digital analytics and optimisation specialist to join the team and really drive the area forward. As a new role in a growing team, the role offers huge potential for career progression within a global market leading technology company.

You will work on the group digital strategy, across all products and countries. Working as part of the central marketing team, you’ll be required to be able to communicate cross-functionally and liaise regularly with internal stakeholders (country marketers/product specialists) and external suppliers. You’ll also understand the holistic nature of digital activities and the associated effects on product and brand direction.  

In this role you will:

  • Own and drive forward the CRO strategy and roadmap
  • Implementing the plan and running all CRO activity
  • Understand the digital customer journey, providing insight to drop off points
  • Data hygiene of analytics platforms (Google Analytics, Google Tag Manager, Hotjar/Fullstory)
  • Ensure event tracking is accurately established and maintained across all web pages
  • Translation of raw web analytics data into insightful and actionable dashboards
  • Support the team in turning high volumes of data into actionable insight which drives marketing activity
  • Advanced knowledge of attribution models and marketing effectiveness measurement
  • Work with key internal stakeholders to automate reports to measure performance
  • High Level KPI reporting through daily, weekly and monthly exec packs and scorecards

Why work here?

  • In the top 25 UK Top Track 100 companies
  • Rapidly expanding global company with an entrepreneurial mindset;
  • Secondment opportunities to work in international offices;
  • Innovative, technology driven culture.
  • Newly built Global Headquarters with onsite gym, break out rooms and canteen.
  • Friendly & supportive team working environment that encourages opportunities for self-development
  • Fantastic opportunities for ongoing development and progression

Are you the right person for the job? Don’t hesitate to apply online today or for information, call our award-winning team today on 0161 833 1044. 

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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