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Digital Marketing Manager

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We have an exciting new opportunity for a Digital Marketing Manager to join a highly successful finance company in Stockport! Lead their overall strat…

Category

Financial

Reference

ech150218f

Salary

Up to £50,000

Date Added

15.02.18

Level

Manager

Location

Stockport


We have an exciting new opportunity for a Digital Marketing Manager to join a highly successful finance company in Stockport! Lead their overall strategy and manage their internal team!

As the Digital Marketing Manager, they will be responsible for setting the strategy and delivering growth and efficiencies across digital channels. The role represents a great opportunity for the successful candidate to build their own team whilst managing multiple digital strategies. The Digital Marketing Manager will also be required to manage external agencies, sizeable budgets whilst also making critical business decisions in regards to the growth of the company’s digital presence.

The Key Responsibilites of the Digital Marketing Manager:

  • Develop and implement both a lead generation strategy and also a full digital strategy across the business
  • Create and executive an innovative and successful paid search marketing strategy as well as an SEO strategy
  • Ensure the large SEM budget is adhered to and optimise it against the KPI’s
  • Generate a successful landing page strategy including A/B testing
  • Outline strategy by balancing the use of external agencies and building an in-house team
  • On a regular basis track and report on key KPIs whilst also building strong relationships with external partners
  • Develop and implement a CRM and Email Marketing strategy whilst also optimising the sales funnel and digital journey
  • Work closely with Sales team to improve customer conversions and optimise lead generation process and drive overall ROI
  • Work closely with key stakeholders to align the digital strategy with the overall business strategy
  • Build a suitable digital function capable of growing the business

  The Ideal Candidate:  

  • 3-5 years’ experience within a similar role
  • Proven record of delivering profitable growth across SEO, Social and Paid Search
  • A background in lead generation is preferable
  • A strong ‘eye for detail’ along with a data driven attitude
  • Capable of managing key stakeholders and a team of executives
  • Capable of managing significant budgets whilst also meeting financial targets
  • Previous experience in building an in-house team and managing external agencies
  • A fantastic multi-tasker who thrives within a fast-paced, dynamic environment
  • A strong understanding of the factors required to drive excellent channel performance and ROI

Are you ready to take on the challenge? For more information on this exciting new role, call us on 0161 833 1044 or apply online now!

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