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Digital Account Executive

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Ready to take your next step in Digital Advertising? Become a Digital Account Executive for one of the country’s leading technology specialists!

Category

Technology

Reference

eej121121b

Salary

Up to £28,000 DOE

GBP DOE
Full-Time

Date Added

2021-11-12

2024-12-20

Level

Manager

Location

Manchester

Manchester M1 2AQ Piccadilly

The Candidate Ltd


This global powerhouse prides itself on its world-class customer service, pushing the boundaries of innovation and research. Our client is looking for a talented Digital Account Executive to join their newly formed Manchester team, and is offering a competitive salary as well as great benefits such as healthy bonus structure, product discounts, fantastic training schemes, and remote working.

This is a customer focused digital advertising role where you will focus on acquiring, nurturing and account managing new and existing customers for this household name brand as part of a new product launch. Working closely with the Ad Ops team who will in-turn deliver multi-channel performance marketing campaigns.

You'll have the following responsibilities:

Attract New Clients:

  • Research potential prospects, to gain an understanding of their business and industry
  • Manage an outbound list of prospects and build a pipeline
  • Deliver consultative outbound sales calls regarding their advertising needs
  • Convert inbound and outbound leads into registered customers and booked campaigns

Deliver Expert Service:

  • Book and conduct consultative sales calls with customers, regarding their advertising needs, pain points, objectives, budgets and target audiences
  • Account Management: Responsible for dedicated account management and relationship building – establishing valued relationships as trusted advisors from initial sale to ongoing relationship
  • Build a strong understanding of targeting parameters through customer conversations, research and insight - developing campaigns with customer top-of-mind.
  • Provide expert advice to customers on creative best practice, formats, strategies and ad composition
  • Campaign set up and reporting: Support the Marketing team in designing and building bespoke multi-channel digital media campaigns to best meet customer objectives, across a wide range of advertising platforms, including social media, paid search and digital display
  • Provide strategic guidance around use of budget and digital advertising channel choices – including social media, paid search and digital display

Requirements:

  • 2+ years experience in a Sales/Account Management/Commercial Marketing or Advertising role
  • Proven previous sales experience with familiarity in sales strategies to attract and retain accounts. Experience preferred within an agency or client-side marketing environment.
  • Relationship management – experience in building and maintaining lasting relationships with a wide range of clients, being responsive and accessible to maintain a high level of client satisfaction
  • Channel knowledge – an understanding of different media advertising channels e.g PPC/Paid Social/Display/Programmatic – (hands on experience is not required, training will be provided on each of the digital channels too)
  • Negotiation – skilled negotiator, able to upsell additional products / services that drive profitability while providing a benefit to their clients
  • Exceptional communication skills – both written and verbal

Don’t hesitate! Apply online today! Or get in touch with our award-winning consultants to learn more about the role on 0161 833 1044 or email us at [email protected]

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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