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CRM Manager

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Check out this EXCLUSIVE role as a CRM Manager in Greater Manchester!

Category

Fashion Retail

Reference

elw260221c

Salary

Up to £35,000

GBP 35000
Full-Time

Date Added

2021-02-26

2024-02-12

Level

Manager

Location

Greater Manchester

Manchester M1 2AQ Piccadilly

The Candidate Ltd


CRM Manager - Greater Manchester - Up to £35,000

Join this high-end online fashion brand who offer exquisite premium fashion at reasonable prices. Their values are based around them offering innovative fabrics, garments and a high-quality product. The company have a strong brand personality and encourage customer to become a community.

The CRM Manager requires an organised, driven, and hardworking individual with a creative eye. They should be unflappable and can remain calm and professional in pressured situations while maintaining a positive and proactive attitude. This role demands a team player who is eager to learn and develop in a very agile and fast paced business.

The CRM Manager will be passionate about fashion, creativity and marketing, and that you have a solid understanding of current trends and how they relate to the target customer.

All this along with a great working environment and generous discount, what else could you want?

Role and Responsibilities CRM Manager

  • Produce and develop the email marketing strategy in line with overall brand and digital strategy.
  • Drive the success of the email marketing channel and other channels including push notifications and SMS.
  • Manage the campaign schedule coming up with effective and engaging content ideas.
  • Manage the AB test plan, running regular tests to improve performance.
  • Building, maintaining and refining automation campaigns (welcome, abandon basket etc).
  • Constructing email templates using dynamic content for segmentation in the ESP template builder (basic HTML knowledge required).
  • Writing engaging and on-brand copy for campaigns.
  • Briefing campaign artwork to the creative team.
  • Weekly reporting on campaign results, presenting findings to the marketing team and suggesting improvements.
  • Management and optimisation of the referral programmes.

Roles and Requirements

  • At least 3 years’ experience in a CRM/email/marketing role
  • Creative and able to drive innovation
  • Strong analytical skills
  • Experience with Microsoft Excel and Google Analytics
  • Basic HTML for email knowledge

Apply now or get in touch for more information!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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