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CRM Manager

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Join a highly successful financial services business as their CRM Manager.

Category

Financial Services

Reference

ebm101220f

Salary

£Competitive

GBP Competitive
Full-Time

Date Added

2020-12-10

2022-12-10

Level

Manager

Location

Fully Remote Working

Manchester M1 2AQ Piccadilly
TELECOMMUTE

The Candidate Ltd


Our client are the market leader in the Tax department when it comes to Financial services. They have a huge presence in the Construction and MOD industry which 2 of the largest markets within this space. With traditional focus on increasing turnover through increasing headcount and capacity in the business, they are now turning to a digital first strategy which focuses on improving the customer journey to become more of a self-serve experience for the their customers. As a result they are investing heavily in their tech teams to rebuild their offering and also investing in the CRM to develop the customer journey and comms strategies throughout. They have plans to target new markets too and also to diversify their product offerings to their current customer bases.

About the role…

As the CRM Manager at this great business you are their customer champion, applying data analysis to positively influence consumer behaviour, improve conversion and ultimately lifetime value. You are responsible for campaign led marketing activity via the management, growth and optimisation of their customer and prospect customer databases, devising strategies to bring campaigns to life, supporting the current product mix and the introduction of new products.

This is a great opportunity to really make your mark in an entrepreneurial style business. With proven experience of operating strategically, you will be confident at executing your plans whilst interacting with various departments and levels across the business. Alongside developing CRM strategies across the company, you’ll also be key to developing insight into customer profiles and use this to provide opportunities with future campaigns and product development.

A bit about their culture…

Culture is a word used to describe people’s ‘way of life’, meaning the way groups do things. Every company has a culture, but this business has something truly unique. Passion for delighting their customers runs deep in their veins, whether you work directly with their customers or provide an internal service to their colleagues. This unwavering passion is what draws us together to provide a seamless and efficient journey for their customer. In case you can’t already tell – they love their customers, and they stand at the centre of every business decision they make. Their intricate understanding of their pain points and desires has driven us to sharpen their sector knowledge, resulting in the design of remarkable and trusted solutions that truly make an impact. They laugh (a lot), speak the truth (and nothing but the truth) and push ourselves (and one another) to dominate the world of tax returns. They know that happy employees deliver, which in turn creates happy customers who return. For this very reason, they have developed an environment that enables their colleagues to be the best version of themselves.

About you…

  • A depth of CRM marketing or email marketing experience, ideally gained within a B2C market;
  • Experience with multiple communication channels in customer interactions;
  • University Bachelors Degree preferred, but not essential;
  • Knowledge and experience with email best practices including list hygiene, ISP optimisation, template design, A/B testing, delivery and deliverability issues;
  • Strong analytical skills coupled with project management and planning skills
  • A passion for great user journeys and data-driven marketing, putting the user at the heart of everything you do;
  • Excellent written and verbal communication skills;
  • Possess exceptional organisational skills;
  • Well organised and able to manage multiple activities simultaneously;
  • Have strong accuracy and attention to detail; and embody the business values: Reliable, Integrity, Friendly and Tenacious

Why this business?

  • Performance related discretionary bonus;
  • Opportunity for career advancement and further learning;
  • Warm and friendly working environment;
  • Passionate colleagues with great team spirit;
  • 23 days holiday plus Bank Holidays;
  • Incremental holiday allowance;
  • Company sick pay;
  • Free car parking; and
  • Contributory pension and cash back health cover.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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