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CRM and Loyalty Executive

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Become the new CRM and Loyalty Executive at a top wellbeing brand in the UK and enjoy brilliant benefits!

Category

Wellbeing

Reference

esp090919d

Salary

Up to £26,000

GBP 26000
Full-Time

Date Added

2019-09-09

2020-04-11

Level

Executive

Location

Wigan

Manchester M1 2AQ Piccadilly

The Candidate Ltd


CRM and Loyalty Executive – Wigan – Wellbeing – Up to £26,000

Become the new CRM and Loyalty Executive at a top wellbeing brand in the UK and enjoy brilliant benefits!

Our client is a growing wellbeing brand based in various locations across the UK! Due to their previous success, they are now expanding and are hiring a CRM and Loyalty Executive to join them in their beautiful Manchester offices. They are searching for a motivated person with a passion for CRM and marketing to join their team!

Reporting to the CRM and Loyalty Manager, the new CRM and Loyalty Executive will work closely with other teams such as Marketing, Ecommerce and Retail in order to strive towards our client’s business goals! Strong CRM experience is required for this role as you will be in charge of the customer retention strategy and will be required to identify further growth opportunities across a range of platforms.

Are you all about CRM? Keep reading to find out more…

Main Roles and Responsibilities of the CRM and Loyalty Executive:

  • Help create and execute a loyalty marketing plan to ensure customer’s engagement with the loyalty plan, whilst generating recommendations to optimise!
  • Maximise customer lifetime value by creating, overseeing and implementing an effective CRM strategy.
  • Oversee the day to day management of email campaigns and ensure CRM activity is executed and scheduled on time (design, build, send etc).
  • Cultivate an A/B testing and optimisation plan, and take ownership of these initiatives.
  • Apply email marketing best practice across all areas and generate innovative ideas in order to suggest improvements where necessary.
  • Analyse engagement and produce insights when needed.
  • Ensure the entire customer database is correctly segmented so marketing effectiveness is maximised.
  • Report on marketing activities on a daily and weekly basis.
  • Monitor and report on the status of the loyalty program.
  • Manage campaigns launched through mobile.
  • Liaise with stakeholders to make sure campaigns are being executed effectively and are generating maximum engagement.

The Ideal Candidate:

  • Minimum 1-2 years of email marketing or CRM experience (including working on customer databases).
  • Solid experience of effectively using marketing communications to deliver messages to customers.
  • Expert level knowledge of Microsoft Excel and experience working with Google Analytics.
  • Experience using Salesforce is preferred, but is not essential for this role.

Do you fit the bill? Apply online today or get in touch with us if you would like more information on 0161 833 1044 or email us at [email protected]!

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