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CRM and Email Marketing Executive

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Utilise your skills in this exciting Professional Development and Events business and enjoy a great working environment and an even better company culture! Apply for the role of CRM Executive today!

Category

Professional Development and Events

Reference

evf140521a

Salary

Up to £28,000

GBP 28000
Full-Time

Date Added

2021-05-14

2022-07-06

Level

Executive

Location

Warrington/ Remote Working

Manchester M1 2AQ Piccadilly

The Candidate Ltd


This company are looking for somebody who can excel their CRM capabilities at an exciting part of their company lifecycle! You will become part of a highly successful, fast paced company through a massive growth period, giving you the chance to really make your mark on the business!

The triumphant candidate will demonstrate a keen interest in CRM and Email Marketing strategy and have a strong desire to learn and grow! Based in Warrington but currently working remotely, you will work as part of the CRM team, developing dynamic content and templates and optimising existing campaigns in-line with brand guidelines.

Excited to find out more? Keep reading!

Main Roles and Responsibilities of the CRM and Email Executive:

  • Create and implement CRM strategies to enhance the customer life cycle and long-term customer life time value.
  • A big focus is to decrease the churn rate and increase customer engagement especially with the new target audiences, so you will help the team to reengage lapsed and dormant customers and attract new ones.
  • Run personalisation targeting and segmentation analysis to identify key customer groups and understand how to engage with them most effectively
  • Within the product lifecycle test and learn to optimise communications of channels
  • Create and implement customer personas and report insightful details from data analysis
  • Measure and analyse performance and report results against KPIs
  • Keep up to date on industry developments and trends to constantly help create innovative strategies

Key Skills and Attributes:

  • Previous experience with CRM campaigns
  • Experience using Hubspot would be beneficial
  • Experience working with key customer segments
  • Have an understanding on the customer journey
  • A strong communicator and excellent team player
  • Great attention to detail and be a proactive self-starter

Are you looking for your next CRM opportunity with a keen interest in this role? Get in touch today on 0161 833 1044, email [email protected], or apply online today!

 

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