Conversion and Analytics Manager

Conversion and Analytics Manager - £45,000 – Huddersfield – Ecommerce

Are you able to take data and draw out insights to improve marketing efficacy, website performance and user experience? Then take a look at this exciting opportunity with a leading ecommerce retailer with a half-a-billion-pound turnover!

This is a brand new role for the business which is viewed as critical by senior management, so there’s a huge career opportunity to make your mark in a high profile role. They are looking for a highly analytical candidate who will bring critical thinking underpinned by a strong commercial acumen to create insight to shape and mould digital channels. As the Conversion and Analytics Manager, you will have a strong understanding of digital marketing disciplines and a high degree of confidence in measuring & providing actionable insight for these through tools such as Google Ads, Google Analytics, Hotjar.

Does Conversion and Analytics Manager sound like the right role for you?

You will be:

• Working with the commercial and marketing teams to help deliver as close to the perfect digital experience for our customers 
• Driving a data-led approach to CRO through ideation and testing strategies gained from actionable insights
• Briefing, planning & analysing the results of A/B & multivariant tests 
• Be the check & balance on our marketing activity, delivering insight that surface new ways to drive sales & become more efficient in our advertising activities
• You will be the primary owner of all digital analysis tools, demonstrating a full understanding of KPIs and metrics
• Someone to understand the goals of business areas & surface relevant insights for the marketing & commercial teams to act upon

About you:

• You must be able to analyse digital data and provide examples of how you have used this to provide actionable insights to increase marketing effectiveness
• Ability to take ownership of the CRO strategy
• Self-starter comfortable working with people from marketing, commercial & design departments
• Extensive experience of Googles marketing stack is a must
• A background in either data analysis or digital marketing is preferred, but knowledge of both is a desired

What are you waiting for? Apply for the role of Conversion and Analytics Manager today!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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