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Content Marketing Manager

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This is an exciting time to join our client as they look to develop their internal marketing team with a talented content marketing manager. This a great next step for anyone looking to show off their skills and take on a bigger challenge!

Category

B2C Services

Reference

ehw250622g

Salary

c.£34,000

GBP c.34000
Full-Time

Date Added

2022-07-25

2024-12-20

Level

Manager

Location

Manchester (Hybrid-Working)

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Content Marketing Manager – Manchester – Hybrid (2 days office-based) - c.£34,000 - B2C Services

Leading a small team, you’ll be driving forward the content strategy and managing associated budgets for the channel. You’ll be an integral part of the digital marketing team and will work closely across key stakeholders in the Marketing function as well as directly managing external agencies to meet business objectives.

Content Marketing Manager responsibilities

  • Manage the production of all marketing content across the department with key focuses on videos, blogs, podcasts, and testimonials.
  • Develop processes for content production across the department.
  • Continually drive improvements for the channel, utilising internal data to increase revenue across associated brands websites.
  • Using brand guidelines and implementing a consistent tone of voice and language appropriate for different audiences and business areas.
  • Manage external agency relationships to grow and improve content production.
  • Working with the SEO manager to build a content roadmap
  • Utilise analytics to identify and report ongoing content marketing performance to demonstrate effectiveness in achieving business objectives.
  • Optimise existing content to ensure it remains relevant and on brand.
  • Prepare and deliver monthly KPI reports across the channel.
  • Manage external agency partnerships and ensure budgets are met and maximised to drive output.
  • Showcase the results and performance of content marketing output to the Commercial and Product teams.
  • Maintain a close relationship with channel managers to ensure that content is being used efficiently across all channel activity.

Content Marketing Manager requirements

  • Copywriting experience for B2C and B2B audiences and strong proofreading skills.
  • Experience in managing the delivery of large volume, audience specific content and campaigns.
  • Experience managing budget and agency relationships.
  • Strong organisation and project management skills.
  • Experience of social media and SEO engagement strategies and best practices.
  • Ability to question and evaluate production outputs utilising performance analytics.
  • Strong verbal and written communication skills to convey performance and plans to varied audiences.
  • A proven record of creating effective content for specific audiences globally.
  • Highly organised to manage multiple campaigns and projects while managing stakeholder’s expectations.

How you can progress

From this role, your potential routes for progression include:

  • Senior Digital & Inbound Marketing Manager
  • Social & Content Lead

Apply online now if this sounds like the role for you!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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