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Content Marketing Executive

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Join this prestigious business as their Content Marketing Executive and enjoy great development opportunities and long term benefits.

Category

B2B Services

Reference

ehw171121c

Salary

Up to £31,000

GBP 31000
Full-Time

Date Added

2021-11-17

2024-02-12

Level

Executive

Location

Merseyside

Manchester M1 2AQ Piccadilly

The Candidate Ltd


This well-established company is one of the largest providers of structural defect insurance within the UK. Working closely with some of the most well-known and highly regarded house builders and developers. This is the perfect opportunity for someone who is a passionate content writer and is keen to explore wider marketing areas such as video creation, inbound, social media, advertising and editorial, email and events. 

Content Marketing Executive responsibilities

  • Working with internal and external stakeholders to plan, research, create and deliver timely marketing content. This includes copy writing for weekly blogs, case studies, website, email campaigns, brochures.
  • Reviewing and re-writing content of a technical nature to be more accessible to a wider audience.
  • Develop and support the planning and implementation of sales and marketing initiatives for the dedicated business areas.
  • Liaising with Marketing Manager, Senior Graphic Designer, and team members to ensure day to day team marketing tasks and deadlines are met.
  • Working with the team to develop social media campaign ideas within timescales.
  • Design e-marketing / direct mail campaigns relevant to target audience / sector and liaise with all departments and support the implementation of campaigns in line with company objectives.
  • Manage media providers delivering relevant content & advertising in line with marketing campaigns that promote warranty schemes.
  • Provide information, resolve problems, and liaise with customers on products and services, ultimately ensuring customer satisfaction.
  • Using and managing Marketing Automation Systems (HubSpot) to set up, deliver, measure and report on the success of marketing campaigns.
  • Planning and event management e.g., annual awards programme, seminars, and corporate hospitality as appropriate.
  • Undertake customer research to ensure high service standards are being maintained and ensure customer expectations are met.
  • Conduct market and competitor research on our existing business and market segments, to determine new business opportunities and new routes to market.

Content Marketing Executive requirements

  • Degree level education or equivalent.
  • Marketing experience gained in a similar environment (B2B).
  • Strong copywriting and proof-reading skills.
  • Experience in content production and management across a range of media (on and off-line) including managing social media accounts. Experience in producing content relating to complex or technical subjects is desirable.
  • Knowledge of working with CMS systems, such as Umbraco, WordPress etc.
  • Good research skills and experience in liaising with third parties to develop relevant content.
  • Excellent time management and organisational skills.
  • Demonstrable ability to use own initiative and deliver to tight timescales.
  • Exceptional creativity and innovation and ability to articulate ideas and concepts.
  • Excellent communication skills, written and oral.

Desirable

  • Previous use of HubSpot or similar inbound marketing system.
  • Some knowledge and/or experience of working in a regulated sector.
  • A basic knowledge of the building/construction industry.
  • An understanding of the insurance market and related products.
  • Experience working with customer relationship management tools/systems to understand customers and prospects and tailor messaging accordingly.

Is this your ideal role? What’s stopping you from applying? For more information give us a call on 0161 833 1044 or send an email to [email protected]

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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