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Content Manager

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If you have a passion for great content and want to join a thriving ecommerce company in Manchester, take a look at this Content Manager role…

Category

Education

Reference

xlr120421c

Salary

£35,000

GBP 35000
Full-Time

Date Added

2021-04-12

2024-12-20

Level

Manager

Location

Manchester

Manchester M1 2AQ Piccadilly

The Candidate Ltd


Our client is an exciting eCommerce business based in Manchester, with convenient transport links nearby making their office easily commutable from Manchester City Centre and other surrounding areas. They are now on the hunt for a Content Manager to raise their profile through compelling content and storytelling. Someone with passion and a lover of words who pays incredible attention to detail. You will need to be confident in producing great content that not only engages and informs customers but helps increase the organic traffic to their website and drives engagement.

Interested? Keep reading…

As Content Manager, you'll already have a good understanding of full-funnel, persona-focused content marketing, hands-on experience in creating content across multiple formats, from video to written to podcasts and everything in between. You'll be a whizz at researching, with a data and research-led way of thinking and a deep understanding of all the different content distribution channels available. You'll know how each channel can be optimized through content and how best to use these channels to paint a wider picture and tell a story.

In this role you will:

  • Make an impact through content and storytelling - using well-researched, thought-provoking content
  • Producing and planning new blog content via WordPress, including both SEO-optimised and engagement-focused content, that is aligned to trending search terms, product launches and campaigns
  • Creation and management of a content calendar that supports a regular cadence of new campaigns to address opportunities in the sales funnel or through specific personas
  • Identifying new features and functionalities for the blogs with the goal to increase engagement and improve conversion rates
  • Using multi-media content to drive high levels of engagement around both brands and products
  • Recommending SEO marketing activities including keyword research, content strategy and link building
  • Work closely with the product and marketing teams; supporting new product launches and brand messages and turning them into content for multiple streams that tell a story, provide value and delight readers. In turn, you'll be increasing our web traffic and positively impacting our new business campaigns.
  • Researching, reporting and analysing business impact of content marketing campaigns (Google Analytics, SEO, Excel, SEMrush)

About you:

  • 3 years + experience in a similar role
  • A genuine passion for SEO and digital marketing and demonstrated experience of how this can be used to drive measurable business outcomes
  • Proven SEO experience, good HTML knowledge and experience with Google Analytics and other SEO tools
  • Exceptional understanding of content, either in Brand or Ecommerce, with knowledge on the importance of content management
  • Strong working knowledge of creating and managing a content creation calendar
  • Copywriting and project management experience
  • Data driven, to drive results and continuous improvement
  • Proactive mind-set and can-do attitude
  • An eye for detail and the ability to come up with innovative ideas
  • An understanding of end-to-end customer needs, journeys, and behaviours

 Apply online now! Alternatively, contact us on 0161 833 1044 or [email protected] for more info!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search. 

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