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Campaign & CRM Manager

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Join this growing retail group as their Campaign & CRM Manager and make your mark on a well-loved business!

Category

Retail

Reference

elw250722d

Salary

£65,000

GBP 65000
Full-Time

Date Added

2022-07-25

2024-12-20

Level

Manager

Location

Berkshire (Hybrid Working)

Manchester M1 2AQ Piccadilly

The Candidate Ltd


​​​Campaign & CRM Manager – Berkshire (Hybrid Working) – £65,000 – Retail

This established retail group is looking for a talented Campaign & CRM Manager to join their team. They pride themselves on their impeccable customer service and manage successful high street brands that have been around for decades.

The Campaign and CRM Manager will create a full life cycle CRM program, aiming to attract new customers, and engage and retaining existing customers. The ideal candidate will be creative and enthusiastic, excited to continuously learn and develop the companies use of digital marketing channels and technologies to support CRM initiatives.

If you have transactional customer automation expertise, as well as a creative flair, this could be the role for you!

Role and Responsibilities:

  • Campaign:
    • Oversee the marketing calendar for both retail and online channels, including seasonal and promotional events
    • Be hands on with daily campaign management
    • Establish the brand identity across all marketing assets
    • Collaborate on the development of engaging campaigns, putting an effective action plan in place
    • Manage the budget for all campaign activities
  • CRM:
    • Ensure effective data-capturing processes are in place across all channels
    • Oversee all CRM campaign activity including direct mail, email and SMS
    • Create new templates for different types of campaigns
    • Work on further segmenting the customer database to support activity
    • Incorporate automation for CRM processes to ensure maximum efficiency
    • Regular data management / hygiene to ensure quality
  • Manage and develop a small team

Skills and Experience:

  • Over 5 years email marketing and campaign management experience
  • Proven track record using of marketing automation programs
  • Fantastic organisation and multi-tasking skills
  • Able to demonstrate achievements in managing CRM campaigns, AB testing, and running automation projects
  • Analytically minded and data driven
  • Entrepreneurial spirit – self-motivated and thrives in a dynamic environment

Like the sound of this opportunity? Apply online now!

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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