25 October 2017

Strategy and Insight Planner

  • Reference: aeb251017b
  • Location: Cheshire
  • Salary: Up to £35,000
  • Type: Permanent
  • Sector: Advertising
  • Consultant email: info@thecandidate.co.uk
  • Consultant telephone: +44 161 833 1044

Become a Strategy and Insight Planner for one of the world’s largest and respected marketing agencies in the North!

Joining this expert team will give the successful candidate access to working with world famous brands across a vast range of sectors including fashion, retail, motoring and travel! This hardworking but fun and extremely rewarding environment is a fantastic opportunity with benefits including a free gym membership, flexible hours and even your birthday off!

The planner will work with a diverse client base providing consumer insight to create engaging, powerful and creative ideas.

People who excel in this role will be forward thinking, collaborative and open to change and new ideas. They will have experience B2B and B2C with knowledge of Brand and Response and practice. They will be experienced in research and carry out focus groups in order to gain customer insight.

Roles and Responsibilities of the Strategy and Insight Planner

  • Write and present clearly defined, creative briefs that are brand specific, targeted, and contain strategy information to aid the development of creative ideas.
  • Working on key accounts within the business to develop future creative and communications as well as marketing strategy.
  • Highly analytical in order to process with the ability to identify, develop and activate insights from a range of data insights
  • Carry out focus groups and interviews with various respondents.
  • Handle branding projects
  • Provide consumer insight and research interpretation to communication planning when required
  • Identify campaign audiences and the best platforms and communications to communicate
  • Keep on top of cultural and social trends and their impact on consumers’ attitudes, behaviour and perceptions.
  • Recommending and commissioning research to inform the campaign strategy and develop clients’ advertising & marketing plans.
  • Working closely with the Business Development team to develop pitch strategies.

Skills and Attributes

  • A creative thinker that is inspiring that can encourage others to create ideas
  • Have a high level understanding of business processes, strategic and research planning
  • A strategic thinker with strong business experience as well as not losing site of the finer detailer
  • A warm and comfortable with excellent client relationships
  • A strong communicator on all channels

If this role has caught your eye and you would consider this for your next move then apply today! Or to talk about this role contact one of our award-winning team on 0161 833 1044 or email info@thecandidate.co.uk.

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Sophie & the team at The Candidate provided us with an extremely professional and efficient service. Of the 5 interviews we conducted any of the candidates would have fit the role perfectly, it's a shame we had to narrow it down to 2. Highly recommended. Thanks!

Oliver, Director, Odin Group