Welcome to The Candidate's website. We focus on roles such as Media Planner & Buyer which is ultimately a specialist role within the online sector. You should use a recruitment agency who knows this area well in order to find the right role. Having worked with the majority of leading advertising agencies in the area, we know the profile of person who each of our clients and employers are seeking and by speaking to you we'll know if we can put you forward for that role.
The role of Planner and Buyer may be combined due to the size of the agency but in some cases they are separate roles. Ultimately, whatever the case they skilfully apply client's budget across a range of available media formats to push for the best response in differing campaigns. Planning a schedule across the range of channels requires a mathematical and analytical skill and often develops good planner and buyers into spreadsheet wizards! To successfully plan a schedule you will either test the response through an initial test budget or look at historic results to determine the level of spend moving forward.
The different types of media that exist range from online activities including internet and mobile through to TV, Press and Outdoor etc. Different Media Planner and Buyers will specialise in different channels and usually online is split from the off line planning and buying world.
The salaries range significantly from around £17k for entry level candidates through to £45k/£50k for senior planner and buyers. This can increase to up to £80k for top planners and buyers. The way to develop your career within this industry is to keep abreast of the latest opportunities and trial new channels to push client's products. Instigating relationships and using these to leverage the best deals through good negotiation is also vital. The bigger the budget and brand you work with, the higher up the career ladder you'll climb.
Media Planner and Buyers have tended to specialise in certain areas over time should the organisation demand it. For example search activity has begun to dominate online schedules and some agency employees within this area have begun to specialise within it. However career prospects are promising as the skills shortage in the area within digital has highlighted and with the advent of more digital channels to trial, the role is expanding and creating significant career opportunities.
Come work for a brilliant agency as their new Head of Media. A fantastic opportunity to work within a talented team!
Our client is a Digital Agency that promotes creativity in order to achieve breath-taking results. They have worked with a number of clients including some globally recognised brands. This business is in a massive period of growth …
It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!