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Digital Marketing Manager

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Are you all about Digital? This role is a fantastic opportunity for a Digital Marketing Manager to further their career in a fast-growing company, rig…

Category

Property

Reference

esp231117l

Salary

Up to £40,000

GBP 40000
Full-Time

Date Added

23-11-2017

Level

Marketing Manager

Closing date

09-06-2018

Location

Manchester City Centre

Manchester M1 2AQ Piccadilly

The Candidate Ltd

This Job has now been fulfilled.


Are you all about Digital? This role is a fantastic opportunity for a Digital Marketing Manager to further their career in a fast-growing company, right in the heart of Manchester!

Our client is looking for an experienced and talented individual to join their busy communications team as a Digital Marketing Manager! Your main responsibilities will be to develop, implement, track, and optimise our digital marketing strategy & campaigns across all digital channels. You will be an integral part of everything delivered online and will need to be highly adaptable to a dynamic, fast-paced environment, in order to have a direct positive impact on the business.

Key Responsibilities:

  • Devising strategy to drive online traffic to the website with good Conversion Rate Optimisation (CRO) management
  • Plan and execute SEO/SEM strategy including; email, social media, PPC, Affiliate & display marketing
  • Measure and report performance of all digital marketing campaigns, and must assess against goals (ROI and KPIs)
  • Identify key trends and insights, and optimise spend and performance based on the insights/data analytics
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with the IT team to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Evaluate emerging technologies. Provide perspective & adoption where appropriate
  • Ensure that all Digital Marketing processes, both internally and externally, run seamlessly and are updated when necessary
  • Strategy, planning, and fulfillment of campaigns for assigned accounts working in collaboration with members of the relevant Account teams.

Qualifications & Experience

  • Digital marketing degree or related qualification
  • Must be able to create marketing strategies in order to promote companies presence.
  • Experience in property ideally or an ecommerce background
  • Demonstrable experience leading and managing SEO/SEM, CRO, marketing database, email, social media, affiliate marketing and/or display advertising, retargeting & CRM initiatives
  • Experience in setting up and optimising Google Adwords and sponsored social media campaigns
  • Direct experience of Digital disciplines such as PPC, SEO, Affiliates, Display and Mobile marketing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and encourage the user to buy with confidence
  • The ability to work under pressure, to strict deadlines in a busy and evolving environment, whilst delivering a highly professional service and attitude
  • Strong analytical skills and data-driven thinking
  • Solid knowledge of website analytics tools (e.g., Google Analytics, sprout social)
  • Up-to-date with the latest trends and best practices in online marketing and measurement

For digital jobs and news follow us on Twitter Facebook and LinkedIn Get in touch with our own award-winning recruitment teams on 0161 832 1533 or apply directly online!This is an amazing opportunity for an experienced candidate wanting an exciting change in career!

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