17 July 2017

Digital Marketing Executive

  • Reference: esp170717b
  • Location: Manchester
  • Salary: Up to £30,000
  • Type: Permanent
  • Sector: Healthcare
  • Consultant email: info@thecandidate.co.uk
  • Consultant telephone: +44 161 833 1044

How does private healthcare and excellent staff bonuses sound?

Based in Greater Manchester, our client is one of the largest in the country within the field! With an emphasis on health and extending help to those in need, they have established a well accredited reputation within the UK which has awarded them with highly respected awards! This company’s clientele is only growing further therefore they need an experienced Digital Marketing Executive that has an eye for analytically researching digital marketing activity to help further their business. Does this sound like you?

The successful candidate will be a part of the marketing team in which their role focuses on PPC accounts including paid search, display and paid social as well as digital marketing activity that will include website optimisation. This role is the basis for growing our client’s reputation and attracting new patients. As a leading health care provider, the staff benefits come in abundance. Does private healthcare insurance sound like something you’d be interested in? Bonuses along the way?

Roles and Responsibilities of the Digital Marketing Executive

  • Create and develop strong relationships with the internal stakeholders in order to maximise cooperation within the company
  • In order to be a part of the best marketing team possible, communicate with the marketing manager to deliver the digital marketing strategy and take criticism on board
  • Always using cross digital channels such as paid search, programmatic and paid social planning to ensure that campaigns are as effective as possible
  • Developing and driving excellent projects such as lead generation and using CPA data management platforms
  • Tracking the company’s finances in order to ensure all sectors are meeting business objectives and identifying the problem if not. Also, evaluating the lead generation opportunities

Skills and Attributes of the Digital Marketing Executive

  • Ability to plan effectively and prioritise
  • Be comfortable with using programs such as Google AdWords, Pay-Per-Click, Re-Marketing, bid optimisation tool and programmatic
  • Knowledge of digital management platforms
  • Have a strong commercial awareness and understanding of how to accurately forecast commercial updates
  • Have a knack for analytical thinking
  • Customer’s interest and promotion of the brand
  • Advanced skills in excel and how to use social media software tracking tools
  • A desirable attribute would be a marketing related qualification or relevant experience
  • An understanding of data management platforms
  • Using SQL software to efficiently work through data sets
  • Knowledge of how to implement HTML and JS

Does this sound like something you’re interested in? Contact us now!

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017