CRM jobs (Customer Relationship Management jobs) exist within businesses that collect and segment data acquired from customers and suppliers for marketing purposes. In the marketing mix, CRM complements acquisition budgets, adding more value to the spend that generated the customers in the first instance. eCRM Jobs, (Electronic Customer Relationship Jobs) are more popular in the Digital Marketing sector with sophisticated cookie-based tracking techniques allowing for advanced customer targeting.

Traditionally CRM techniques would have been popular in the home catalogue world, where customers were targeted with mailers in the post based on their buying behaviour. More recently with the advent of digital marketing, email databases have eclipsed this and are used for communicating specific creatives with a range of messages including new products, seasonal offers or loyalty discounts.

Successful CRM candidates will have an analytical mind, have the ability to identify trends and provide marketing solutions with the customer journey in mind. Being customer centric with everything that CRM candidates do is particularly important for career development. By understanding customer behaviour, different offers and messages can be communicated to different segments and response rates analysed for future activities.

Development from a CRM Executive to a CRM Manager will require an in depth understanding of successful CRM techniques along with other key attributes of the role including:

  • Strong understanding of customer journeys and creating a strategy using Roadmaps. Have the ability to challenge your data!
  • Immersing yourself in the relevant databases or have a strong relationship with database teams
  • Have the ability to create segments, understand and influence customer journeys and maximise leads from channels
  • Liaise with and have the ability to develop strong relationships with key senior stakeholders
  • Manage and develop staff to create a strong and successful team that generates results

For tips on how to create the perfect CRM CV, click here. Otherwise have a look at the jobs below or feel free to call us on 0161 833 1044 to discuss your CRM career.

27.04.17

CRM Manager

Salary: Up to £40,000

Location: Manchester

Type: Permanent

Would you like to work for industry leaders in the beauty field? Then utilise your management skills as their new CRM Manager!

Based in the creative hub of Manchester, our client, a powerhouse in the beauty industry, is currently on the hunt for their new CRM Manager. The role in the company is certainly an exciting one, with the opportunity to wo…

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25.04.17

Senior CRM Executive

Salary: Up to £35,000

Location: Manchester City Centre

Type: Permanent

Join a global eCommerce business and deliver email marketing to over 1/2 billion subscribers!

Our client has successfully established themselves as marketing leaders in their industry serving over 50,000 locations across the globe. They now require a Senior CRM Executive to develop and deliver their robust email marketing strategy and continue to …

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11.04.17

Marketing and CRM Analyst

Salary: £25,000

Location: Cheshire

Type: Permanent

Do you have a strong marketing background and enjoy working in a fast paced environment? Become a Marketing and CRM Analyst for a rapidly growing online retailer and execute developmental strategies to maintain the success of all acquisition channels within the company!

The ideal candidate will be someone who is looking to expand their commercial …

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04.04.17

CRM Manager

Salary: Up to £30,000

Location: Manchester

Type: Permanent

We’re looking for a talented CRM Manager who wants to join an international and award-winning e-commerce company on their new digital adventure! Be responsible for the customer lifetime journey across different brands and segments, whilst enjoying team events, flexible working hours and much more!

Our client is a multi-million-pound business sell…

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25.01.17

CRM Executive

Salary: Up to £28,000

Location: Alderley Edge

Type: Permanent

Work hard and it will pay off in this role as you’ll be off on an annual staff trip to Italy! Work for a huge property developer as their CRM Executive in their luxury Alderley Edge offices!

The CRM Executive reporting to the Head of CRM will be data-focused, working for a brand that sells investment property to high-net-worth individuals around t…

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TESTIMONIALS

It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!


Michael, CRM Manager

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