Our new client, who are masters of outstanding video production and
are a multi-award-winning, independent, commercial & corporate
video production company based in Manchester, Wirral & London.
They produce high quality film and video for clients and
broadcasters around the world!
So who are Groundbreak and what do they do?
We asked the captain of the
Hunt, who is Head of Production & Client
The majority of our work is in creating brand identity films.
There has been a huge rise in the number of businesses wanting to
differentiate themselves through video over recent years, so we've
been busy! Another large part of our time is spent creating regular
content for our clients' social channels. The type of project we
get involved in is incredibly varied, from simple interview shoots,
product tours, to animated explainers, CGI infused commercials and
high-end brand identity films, sometimes known as "about us"
On the side we produce our own documentaries and short films;
making films is what we love doing so there's (almost) always time
to squeeze these passion projects into our schedules. For the most
part the subject matter revolves around topics we believe should be
brought to public attention with a goal of changing negative
perceptions or behaviors. Essentially, doing what good we can with
the tools we have. We've won several international awards for our
documentaries including a few for "Best Film" & "Best
Documentary" over in California. We also dipped our toe in the
horror/thriller pond last year and ended up landing a spot in the
Hot Springs International Horror Film Festival in Arkansas, USA. We
took the whole team out there for a bit of a jolly, no one
Tell us about you and your team
My official title is Head of Production & Client Services,
but I've always preferred the term "plate spinner" as my role is
quite varied due to an inability to keep my nose out of everything.
I lead the production team to ensure our films are delivered on
time, to budget and to the satisfaction (or even elation!) of our
clients. I work with suppliers and freelancers, oversee
recruitment, review general business operations, workflows and
processes to find improvements to the way we work. I supervise our
sales & marketing activities, and work with our clients to
ensure they're as happy as can be. I'm also our in-house
photographer and quiz master extraordinaire. I'm particularly proud
of that last title.
"It sounds like a lot for
one person to handle, but the team we've built are where the magic
really stems from."
They're a fantastic bunch of people who each individually bring
something incredible to the table; my main responsibility is to
ensure that we're all working together smoothly to deliver a great
service in an enjoyable environment, Groundbreak wouldn't be what
it is without them and we're very lucky.
Can you give us a good example that represents
Brand films are high on the corporate agenda and are the type of
film we produce most often (in addition to our passion-project
documentaries). If a company isn't promoting itself through video
then that company is undoubtedly being overtaken by their
competition, and theyareusing video.
One of my favourite recent productions would be the
'culture film' produced
for an awesome family business called Studio People. They're a really
dedicated team of studio designers, manufacturers & installers
based in an old wartime radio station in north Wales. The passion
from these guys was really evident from the first meeting, so we
knew they would need something a little different than your average
Instead of focusing on the services available, price points,
product specifications or design and manufacturing processes, we
suggested that we ignore all that and simply use their
personalities and passions alone to sell the company to their
viewers. After all, what is a company if not for its people?
Being a creative business and a team of professionals who take
pride in the quality of their own work, the film had to match up to
that same standard. Fully realising the importance of this, they
allowed us the freedom to utilise the best equipment, a highly
experienced crew and enough time to set up each and every shot with
care and attention. No run-and-gun in this production. We even
brought a smoke machine along to add a thick, ethereal quality to
"I love how understated the
film is, it doesn't try too hard it just, is, and that's one of the
greatest things about it."
Nothing is scripted, nothing acted or staged (other than to ask
our stars to "sit there and smile"), just beautiful shots and
natural, candid words from relaxed interview/chat
sessions.Everything a viewer receives from the film is genuine
passion, genuine enjoyment and true pride in what they're doing and
the company they're doing it for. It was lovely for us all to be a
The mark of a good filmmaker(s) isn't necessarily all about the
lighting, shot composition, a creative edit etc. For us it's also
about really getting under the skin of and understanding a whole
myriad of different businesses, sectors, personalities and
operations, in order to pull it all together within a central theme
or creative concept, and creating engaging stories that reverberate
with particular audiences.
I've chosen this particular film to represent our work as it was
one of the rare gems where our client just trusted us to do our
thing. I strongly believe that releasing the proverbial shackles is
one of the best things a company can do for their film. Trust in
We met with Studio People a few times prior to the shoot and got
to know what makes them tick, and in doing so we shared our plans
and demonstrated that our people understood their people.
So what you see and hear in this film is the embodiment of our
own advice. No client-side producing, no compromises, just us
telling their story properly through their own words and their own
personalities, all "intershmogulated" with some pretty lovely
shots. No features, benefits or sales pitches, just people, great
people, Studio People.
There is no doubt that these guys have a great passion
for video production! Want to hear more about Groundbreak? Stay
tuned on part two of this blog, which is about the company's
incredible journey and achievements!
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