Starting from humble beginnings as an International
Relations student in Washington D.C., Peyton
Kemp has recently been placed by The Candidate as a
Digital Marketing Executive. Read her fascinating story and great
tips below on becoming a success in your field!
Growing up in Texas, I had no idea I would end up in the UK.
Yet, after a school trip to London when I was thirteen,
I knew the UK was where I wanted to settle.
During my undergraduate career in the US, I concentrated on
International Relations and so my interest to live abroad grew more
than ever before. When I had the chance to study a year abroad wherever I wanted,
naturally, I picked the UK. I knew that if I wanted the true UK
University experience I couldn't go to London, so after much
research I picked Manchester!
My Year Abroad 'Up North'
Manchester had all
I needed; a great city centre and even better fashion! I spent the
summer before my year abroad working at my Dad's company doing
social media marketing. When I then started at Manchester and had
free range to pick my classes, I decided to expand my knowledge and
concentrate on marketing. After realising that the internships I'd
had in the political field were not what I wanted to do with the
rest of my life, I devoted my undergraduate to marketing.
After returning to America to graduate, I was devoted to
breaking into the fashion marketing industry. I began an internship
with a Californian start up company which was similar to Instagram, but for university
fashion. During my 6 months working there, I was responsible for
all of the communications to the universities across the East Coast
and managing the websites images. After graduation, I decided that
to become successful in the field of Fashion, I needed to continue
my postgraduate career in Manchester! This was the best
decision I ever made!
Big Move Back to Manchester…
During this year, I focused solely on ecommerce marketing and
even wrote a dissertation about the focus of digital marketing on
generation. I loved learning about how the internet had transformed
the retail industry. To be successful in the retail industry you
truly have to understand what your consumer wants/needs. How
you communicate and portray your product depends on your target
"Getting your targeting and
segmentation correct can make or break your brand!"
After taking modules on strategic marketing and international
retailing, I became obsessed with marketing strategies and knew
that the focus of my dissertation would be on marketing to baby
boomers vs. millennials. I loved being able to build consumer
profiles which I could then translate to help build a brand model
and achieve competitive advantage.
My dissertation and course
offered me expertise which allowed me to get a job with the online
student newspaper "The Tab", covering fashion.
I reported on campus style and was
able to interview blogger (and my former lecturer), Victoria
Magrath, of "inthefrow" fame.
From there I got a role at The Fashion Network, where I liaised
with brands to produce content and soon after starting, was put
fully in charge of social media and correspondence with clients.
My Top 3 Tips to Becoming a
Digital Marketing Executive:
- Internship- If I were to offer any tips to
those following a similar path, I would recommend an internship! An
internship not only helps you gain skills, but it helps you to
decide if you are suited to that industry.
- Transferable skills - I would stress that you
shouldn't feel limited by your education background when it comes
to pursuing a career. My background was in politics not fashion,
buy many skills from other industries are translatable and can
easily help you build strengths in the areas needed for your ideal
- Know the industry - I would take full
advantage of free blogs or websites for the industry you want to go
into. I am on the mailing lists for various marketing blogs and
they keep me updated on the latest marketing techniques, so I am
always clued in!
Looking for an internship in digital marketing? Look
no further! Contact us now to find out what
opportunities we have available for you and take the first step in
Contact Melanie on 0161 833 1044 or email your CV to
firstname.lastname@example.org. We look forward to hearing from