After months of anticipation, planning and organising, SAScon 2016 is over and what an
event it was! As sponsors and hosts of The Social, we were the
all-seeing eyes of what was new and exciting at this year's must
When we arrived in the MMU buildings on Thursday
16th June 2016 there was already a buzz, as people
started to sense the anticipation of what was to come and what we
were all going to learn over the two days. We were all quiet as Richard
Gregory opened SAScon 2016 with a bang promising it was to be
the biggest and best yet and that it was!
Jones from the main sponsors, UK Fast, talked us through
how UK Fast has become the best hosting company in the UK and
inspired us to 'Go out there and have fun with digital,
share everything you have learned! '
Jim Banks, Director
of Paid Media, Groove
Jim lead us through the history of PPC and made us all envious
of his ability to turn a 10p keyword into a summer house in
He urged us to 'Think about how you can be better
than everyone else!'
Robert talked us through the wonderful world he immerses himself
in where the technology we can only imagine and dream of is being
created here and now and is going to become a part of reality.
'They are gonna put high-speed wireless around us,
so we actually don't need mobiles anymore!'
This was one of his big predictions as well as designer digital
clothing for when we all exist in a virtual reality world!
founder and evangelist of AIMClear
He talked us through purchase behaviours and influencer
marketing and said,' Why suffer at SEO? Why worry about
it when you can just buy it?'
Lisa Myers CEO
& Founder, Verve
She told us her inspirational story and talked us through the
Golden circle, which is her key framework for creative campaigns
saying 'People don't buy what you do, but WHY you do
it. What you do is the proof'
Other great sessions we were
able to catch…
Bartlett- CEO Social
Chain - Talked us through Social Chain's success and the key
importance of influencing.'Each platform speaks a
different language.' We discovered the average
age of a social chain employee is 22, younger than most business
Hart, founder of Head & Hart
James talked about 'branding the digital
age' and warned us that ….'When brands
stop listening, people stop trusting what they
Turner CRO at AdYouLike.
Francis talked about the history of native advertising and told
us that…'6 out of 10 people don't read beyond the
Thomas Head of Online Display, MediaCom
Talked to us about her expertise in Paid Social!
'Technology is empowering creative. It's enabling heart
and thumb-stopping work'
Ireland from Twenty-Six, Gen Z,
Millennials, and Media!
Identified the five tribes of millennials, influencers, adopter,
apprentices, entertainers, contented 'Stop viewing
Millennials as 'The Other' They are the here and
Parnell Managing Partner, MEC
Talked us through channels and content. Using the MEC Momentum
model passive stage - Trigger - Active Stage - Purchase
'Don't follow the herd, it's already too crowded out
Gutteridge, Managing Director, Smoking Gun PR
Talked us through the challenges PR faces, such as complexity,
noise and clutter.'We need to evolve our brand
archetypes - be less of a magician!'
Then there was The Candidate
The perfect opportunity for people to relax and let their hair
down, talking some business and sometimes not. Then, of course,
there was the fierce Bowling Competition, where the girls from PR Agency One really
strutted their stuff, but unfortunately didn't win. Then Sarah
Penny from MMU unleashed
her inner Kingpin much to the surprise and joy of the rest of their
team. But the trophy went to Mediacom
and their honorary guest, Gareth
Hoyle from Marketing Signals,
although they just scrapped it they were crowned champions and
happy they were!
So we don't know about you, but we are very excited
about all these great predictions and theory being put into
practice this year and to learn, where we will all be when it comes
to next year's SAScon! See you there!