It will come as no surprise that
SAScon will be
launching a new and exciting digital concept; a whole new digital
interaction programme, which is an industry first! It's been
developed by myclever
Lab, a leading Manchester based development agency at the top
of their game creating new and unique marketing opportunities
through innovative digital technology. They've recruited amazing
developers and created a forward thinking team to create the first
UK event bot for the Facebook Messenger app, which is available for
attendees at SAScon 2016 on Thursday 16th June and
Friday 17th June. Read all about it here!
The world of digital is constantly evolving. Technology
continues to modernise and be applied to existing platforms to
optimise the way we interact and communicate on both a personal
level and also for business. Facebook introduced the opening
of bots for the Facebook Messenger app back in April this year,
which gave companies the opportunity to interact with their
audience through automated conversations. The programme is called
Messenger Platform, and it optimises the customer service
communication time, were customers can message companies through
the app instead of calling them. Myclever lab has taken this new
innovative opportunity and are immersed in it and will be launching
it at this year's SAScon event for all delegates to use!
We caught up with the very
Meadows, Head of Product at myclever Lab, and asked him 5 quick
questions about this new interactive programme.
Tell us about myclever Lab and your role at SAScon
myclever™ Lab is a Digital Product Lab. Our MO is simple;
we don't do marketing (our sister company myclever Agency take care
of that) we build products. We build products for ourselves, we
build them for brands and we help start-ups do the same. For SAScon
we've developed an interactive event programme that allows
delegates to interact with it through conversation - all within the
Facebook Messenger App.
Explain the idea behind the Facebook Messenger bot and
the interactive programme
The idea came almost immediately. We'd anticipated that
Facebook were about to open up their API for developers and we'd
some ideas on how interactive "chat bots" could create better
experiences, events being one of them. With beta developments you
really need brave clients so we approached digital champion and
SAScon founder Richard Gregory who got the idea right away and
luckily for us - was completely up for it.
What are the key features that makes it an industry
first? Why is it an industry first? So, Facebook's
API has only been released for a matter of weeks, it's the first
time developers have been able to build products that work within
the Messenger platform and we've been one of the first to build a
comprehensive bot of any kind - not just events. At this point
there's only a handful of Messenger bots around but with 900million
people actively using Messenger - bots are set to revolutionise the
way people interact with brands within the platform.
How can this tool benefit the interaction at SAScon?
For SAScon the tool allows users to chat through the
programme. SASbot (as we've christened it) can answer questions
about speakers such as Robert Scoble, find out where to park, when
the next breaks are etc. And of course find out about the events
sponsors and details of the highly anticipated The Candidate's
Social. We've even built in some Easter eggs so if for example,
SASbot gets mistaken for Siri - users better watch
Do you think this form of interactive programme will be
used for other social media features or events in the
Messenger bots are here to stay and they're not just for
events. The biggest opportunities for brands are for the
semi-automation of customer service, bespoke content delivery and
people can even purchase through Messenger allowing amazing
e-commerce experiences. The wildest idea? Why not build a
recruitment bot that subscribed talent to suitable job listings ;)
The list is endless.
Have you booked your ticket for SAScon? The
Candidate is sponsoring the famous search, analytics and social
event for the third time and we are very happy to announce a
fantastic line-up of
activities this year!
Are you a technology professional and looking for a new
challenge? The Candidate has recently established an IT Recruitment department, so get in
touch today on 0161 832 3150 to hear about our current roles or
check out what we have listed on our
Follow us on Facebook,
LinkedIn and Twitter for updated
jobs and news! Or subscribe to our newsletter and
get updates on monthly Top Candidates, Top Jobs and much more.