Dan Kelsall is the IT Recruitment Consultant for
The Candidate, Manchester's leading Digital, Marketing and IT
Recruitment Company. In this blog, Dan offers his unique insight
into filling IT contract jobs in the North West. Whether you're a
contractor looking for Ruby on Rails projects, or an employer
searching for Magento Developers in the North West, we'll give you
advice and guidance on the best way to go about it.
It's almost that time of year again. The time where, after
snogging your mate Gary when the clock strikes twelve and
screeching Auld Lang Syne at the top of her voice, Julie from next
door turns to you with a drunken grin.
'I'm going after my dream job in the New Year,' she'll say,
spattering your shirt with crumbs of mince pie.
Thing is, Julie's a Java developer. Turns out, in 2016, Java was
frequently sighted as the most searched for skill set by employers.
And it had nothing to do with searches for fancy coffee.
Julie's in luck.
'Sound Julie,' you'll say. 'Good luck with that.'
Only she won't need luck. She'll be inundated with requests,
both from employers directly, and recruiters looking to start the
year with a bang.
'Why are you wanting to leave your current place?' you'll
'They don't pay me enough, and I'm looking to build on my skill
set,' she'll say, whilst accidently pouring prosecco on your suede
You'll warrant a guess that they're paying Julie about £30,000
to £35,000. Yet, in a recent survey by Adzuna, developers in
general are looking at an average advertised salary of £39,141.
£30k is a recession level salary for a developer. The market's
But there's more to it than that. It's not just about the money.
It's about the whole package.
So how do you, as an employer, ensure that you attract the best
developers in 2016?
Here's The Candidate Ltd's top 5 tips…
- Network. It's important that you
attend events that are important to the industry and begin to
understand market trends and the latest technologies. Even if
you're a recruiter (internal or external) you need to understand
what interests these people and why. Use sponsorship and incentives
to get the developer communities talking about your brand. If you
don't have the budget for that, give them a lollipop and a business
- Create an awesome work environment. Seems
pretty obvious, eh? But seriously, developers talk to developers,
so if you don't put a beanbag in the corner and offer them places
on the latest courses or conferences, they'll tell their friends
or, worse yet, they'll talk to a recruiter. The work environment is
majorly important to any employee, but for a developer eyeballing
code for eight hours a day, a relaxed culture and the chance to
breakaway is crucial.
Create a (not so) corporate video. Visuals are everything.
People need to see your business. They need to see why you stand
out. The video doesn't have to be produced by Spielberg but it does
need to display why your company's such a great place to work. You
can't just post a generic job ad anymore and expect candidates to
come to you. There are plenty of developer jobs out there so that
Ruby-on-Rails specialist needs towantto work for you.
content, CONTENT!Don't just approach candidates with jobs. This
goes for both employers and recruiters. Send over relevant industry
articles on the latest web development techniques or ask them to
personally contribute to your blog, even if they don't yet work for
you. Set up and invite them to round tables for specialists to
discuss trending topics, or create case studies on recently hired
- Raise your pay. We're not saying you have
to go overboard here, but paying the same salaries that you were
paying during the recession just won't cut it anymore. Raising your
average salaries by £5k will massively increase your chances of
attracting the right talent. Remember, the developer market is
predominantly contract, so permanent salaries have to compensate
for this and give that .NET behemoth a reason to make a commitment
And that's it! There's a lot more to attracting
developers than listed here, but it's a good start. Here at The
Candidate, as market specialists, we can help you with any of these
points…not just recruitment. So for advice and guidance in the New
Year on attracting the best IT talent, pick up the phone
and call us. There might even be
a coffee/beer in it for you!
0161 833 1045