Marketing agencies in Manchester have all started somewhere. Read
about KMS Media, founded in their founder's living room whilst
juggling childcare, now has a focus on a great level of service for
clients and small budget advertising campaigns. This now has lead
to recruitment of agency staff and the move into a bigger office
after doubling of profits in the last year!
Karen Young from KMS Media talks
about small start ups, working in Manchester and plans for growth
and expansion in 2016.
I wouldn't say it's easy starting your own business, in fact
it's all-consuming and takes over your life. However, it's
exciting and most definitely very rewarding when you begin to see
all your hard work finally pay off.
Following redundancy, myself and Millie decided to take the leap
in 2012, it was initially a nightmare! We based ourselves in
Millie's living room in Fallowfield and juggled setting up the
business around arranging childcare for three children. After
a couple of months we moved into our first office in the Northern
Quarter and began the process of building our business. I'd
say the first two years were a MASSIVE learning curve, and at times
I actually thought I was losing my mind, but we could see there was
a real need for smaller sized media agencies - especially in
Building strong relationships is hugely important as is having
respect for both clients and contractors alike. Working in
this industry in Manchester there is a real sense of community and
you can feel the willingness of people wanting you to
succeed. Some people really have gone above and beyond to
help us establish ourselves as a business which is heart-warming
and very encouraging.
With Manchester being named "Britain's most thriving City" in
the last census and the Government's pledge to "make the cities of
the North a powerhouse for our economy again" it's an exciting time
to be growing a business in this city. There is also a lot of
help and advice available for SME's in Manchester through companies
like the Business Growth Hub. We have found their mentoring
and courses very beneficial and they are really supportive.
We now have a very bright young intern called Kelly Mahon from
MMU. Kelly works with us once a week and is gaining
experience to help with her PR and Marketing degree.
We are really focused on growing our Digital offering as an
agency and feel it is vital that our clients, even those with
limited budgets, have access to the transitional platforms
available on digital advertising. Last year we presented to
students at The Manchester College who are studying Marketing
Apprenticeships and working with businesses in the industry.
The presentation gave examples of how we work with traditional and
digital media and how the digital market is evolving within the
industry. The students found the information very beneficial
and were able to make it relevant to their studies and further
In April 2014 we moved into our current office in Quay Street
Manchester and we have seen tremendous business growth over the
past two years. Following a very successful 2015 in which we
celebrated four very substantial new business wins, profits more
than doubling and winning two highly prestigious MPA awards, we now
have a healthy client list of around 40.
This year we are looking to capitalise on our success by moving
into bigger offices in Quay Street Manchester and recruiting a
digitally-focused Media Assistant in the Spring.
Our aim is to play our part in helping to boost economic growth
through empowering our clients to grow their businesses. When our
clients are successful in achieving their aims through the work we
do with them then, in turn, we are seen to be successful and our
own business base grows. We are all then contributing to our
economy - the basis for the 'circle of life' in the Northern
Five quick tips:
- Listen! It sounds simple but so many people fall down by not
really listening therefore not understanding their clients needs
- Release your creative flair (or genius) so comprehensively
understanding what the message is that your client wants to convey
so that you can come up with a tailor-made campaign using relevant
media that works - every single time.
- Don't be afraid to ask for advice - there will be someone who's
been in your situation. No-one starts off an expert, we're
all still learning and the majority of people like to help and give
- Be there - this isn't a 9-5, it's a massive responsibility and
you need to be prepared to work evenings and weekends.
- Smile! Be friendly, people like people, no-one will go that
extra mile for a miserable sod so be nice and enjoy yourself.
We would like to thank KMS
for this great blog and wish them all the best as their business
continues to flourish!
For more information on this
amazing agency click