On behalf of The
MPA Education Trust and The Candidate's, Colin Telford
as the Treasurer we were delighted to be part of the Inside Google
event. The event which took place at Manchester Metropolitan
University Business School on Thursday 4th February.
Kicki Holm, Melanie Telford and Imogen Connett were involved in the
marketing and ticket sales at the event and contributed by
promoting the event on social media & offering 40% off tickets
whilst also live tweeting the event.
The MPA Educational Trust was founded in 1990 by Rupert Smith
and the charity promotes education in marketing and advertising
across the North West by offering bursaries and support to
The evening was led by
Andy Barke, Head of Northern Agencies from
Google with a presentation looking at the story of Google's
journey beginnings up to the present day, what working for Google
is like and their contribution in current projects which are
breaking the borders of technical innovation.
Andy joined Google in 2005, and his main role is to build and
develop key digital, marketing and media agency partnerships
throughout the Northern Region.
"Challenge ourselves to
become exponential thinkers" - Andy Barke
Andy cemented the notion that Google's success is driven by
always putting the customer journey first whilst staying at the
forefront of innovation. All Google's products are developed to
offer the complete user experience and Andy accepted that whilst
not every Google product has been a success, as an organisation
they always take positives and education away from sidelined
projects ('sunsetted' in Google terms). So what is next for
the Google X team? Perhaps the most high profile of the
projects is the self-driving cars, which should be ready for trial
in London very soon…drones delivering your parcels as soon as
2017…contact lenses to measure blood sugar levels for diabetics and
project loon, an initiative which sends balloons into the
stratosphere to form a communications network. Matt Skelton, Head
of Technology recruitment at The Candidate attended the event and
was really impressed with the organisation by the MPA, saying
"Google has 2 UK locations in London and Manchester and for them to
be involved with the MPA and Universities as well as a number of
digital agencies across the city is not only brilliant news for the
region's students but also further accentuation of Manchester being
one of the world's leading cities for pushing the boundaries of
tech innovation. The talk gave us a great insight, not just
into life working at Google but a number of the mind boggling
projects they're leading"
"Google predict that there
will be 5 billion online mobile users in 2020"
Overall, the night was a huge success with a great turn
out. The Candidate would like to thank all the sponsors,
students and Andy Barke for an insightful evening and for raising
money for an exceptional cause. Thank you!
Melanie Telford, Marketing Executive at
The Candidate said "It was a great night to be involved in,
there was definitely a buzz in the air knowing 'Google' were
speaking! Andy was great at simply and honestly telling us the
amazing story of Google and how they make ideas become reality.
What struck me most was how he explained there was no such thing as
a 'fail' where learnings from these help grow bigger better
Kicki Said "Andy Barke was a great speaker and my
absolute favourite slide was a Google statement from
1998: "Our mission it to organise the world's information and
make it universally accessible and useful". That just shows how big
Google is today and I suddenly realised during the lecture how
dependent we are all of Google today."
Imogen Connett who was also attending from Camp Leaders said
"Let's imagine life 'BG" - Before Google. Or let's not … The
Inside Google event was not only an amazing insight into Google and
how they've come to being the biggest search engine but Andy Barke
gave real pointers which anyone could utilize in the world of
business. It was an awesome event for myself to interact with on
social and show my friends I was sat in a lecture with someone from
Without the MPA providing great opportunities like this, I
wouldn't be able to boast! I'm absolutely sure I'll be using some
of Andy's inspiring ideas in my future career."
The MPA Trust founded in 1990 by Rupert Smith is a registered
charity that promotes education in marketing and advertising in the
North West by supplying bursaries to students and supporting many
educational events. If you would like more information on how to
get involved or to apply for a bursary then follow this