With so much online innovation and development within the
marketing sector, digital marketers are keen to source information
to keep their finger on the pulse of the industry.To aid this, it
has never been easier to find this information and access quality
learning channels for education and learning about digital
marketing. One of the ways to do this is through online courses
that are constantly updated, providing the latest marketing
information. Some argue that this has become powerful enough to
rival traditional textbook content.
Platforms that offer MOOCs (Massive Online Open Courses) such as
Iversity do this and have
become an important and valuable tool to those willing to learn. It
offers flexibility to choose how and when they can learn. We at The
Candidate are business partners of the JEMSS project with Salford
who recently created their own MOOC on Search & Social Media
strategy and practices. In their recent MOOC, over 15k participants
from across Europe and beyond interacted and many improved their
knowledge. Many opted for a certificate that could help them
develop their marketing careers.
We interviewed David
Parry a Corporate and Internal Communications professional from
the UK about his experiences of learning from the JEMSS
So why did you choose
JEMMS and what did you aim get out of it?
I work in Internal Communications and could see that a lot of
the recent developments in digital marketing and social media could
translate to my specialisation. I also wanted to learn more about
how to use social media in business.
What was the best part
of the course was and how has the course had an impact on your
The modules were very well structured and the lecturers were
very well organised and professional. I enjoyed the input from real
businesses and also got a lot from the interaction with other
people taking the course, where the course was very well structured
to encourage this. It required a lot of work at the weekend, but
that's a commitment I was happy to make. I am finding some of what
I learned applied to my professional career in corporate
communications and I am modifying my approach in some circumstances
as a consequence.
David further explains that he has become a lot more
competent within social media and digital marketing and how he has
gained great skills within this field.
I learned a lot about digital and social media and also
marketing. I enjoyed learning more about blogging too and now feel
much more aware of the potential that digital and social media
holds. I've improved my technical skills in terms of creating
digital content and enjoyed applying my creative ability in a
different forum such as the blogs. This augments my professional
approach to my chosen and well developed career path.
Who would you recommend this MOOC to?
I would recommend this MOOC to anyone who runs a small to medium
sized business, any professional marketers and communications
specialists.Throw yourself in to it - use all of the resources and
enjoy the interaction with fellow students -it's a great community
to be part of.
From David's experience and the other 15,000 people that have
registered for the course worldwide it is clear that it is an
inexpensive and easily accessed resource that adds value in keeping
up to date and building skills and knowledge in the area.
Telford Managing Partner at The Candidate said
'Digital Marketing and Social Media management are now
essential marketing tool for any business. Constant innovation
leads to constant learning, no matter what age, title or sector you
are in. Iversity provides a wide range of courses and the JEMMS
MOOC gives everyone access to a course made by industry
professionals and an opportunity to develop and accelerate their
To improve your digital marketing skills search online for
'Digital Marketing MOOC's' or visit the Iversity.com platform. Our partner
School would also be very happy to discuss your learning
requirement contact Dr Aleksej
Heinze on A.Heinze@salford.ac.uk.