Lever was placed by The Candidate at MEC in July 2014 as a
Digital Marketing Executive and ever since has had phenomenal
success in her career, winning numerous awards and accolades along
the way. Alex has detailed her experiences along with some advice
for anyone wishing to follow a similar path. You won't believe what
she has done in such a short time and all by the age of
I don't really know how I ended up working in digital marketing.
I think it was a culmination of various roles whilst studying and
figuring out what I wanted to do, as well as Simon Clarke from
The Candidate's persuasion skills! I've always been open
minded when thinking about my career, I went to University still
unsure of what job I
wanted and so I studied the subject I enjoyed most at school.
My ultimate aim was, (or is as I'm only
25), to have a career that I live, breathe and love.
I studied Politics at University and
then went on to complete a Masters in Broadcast Journalism. I
worked for various brands on experiential campaigns throughout
University and after I graduated. I really enjoyed working for
brands and was presented with some great
opportunities. Representing Samsung at the London
Olympics was a highlight, as well as managing my own team for a 6
month activity in Manchester. I also worked at BBC Radio
Manchester on various sport shows. I've always loved sport,
particularly football, so I thoroughly enjoyed working at the BBC.
However, I felt there was a business element missing which I
believe I've found since working in digital marketing! I still get
to fulfil my love of sport in my spare time as I coordinate a
football podcast and blog called 'The Offside Rule, We Get
It', which was recently awarded Best Football Podcast 2015 in
There have been a few stand out milestones or moments since I've
been working in digital marketing. I've only been in the industry
for two years, however, I've had the support of a great team and
management who have constantly pushed me and believed in my
ability. This has really helped me grab every opportunity presented
to me. Having worked at the BBC as a sports broadcast journalist
and in their brand experiential team, joining the Organic
Performance Campaign team at MEC was a completely new start.
I had very little to no
experience in this field, so from day one I've been hungry to
learn, understand and progress.
My team have named it my 'JFDI attitude' (Just f***ing do it)
when it comes to process, planning and determination to succeed.
But since beginning my role at MEC it has felt like the perfect fit
for me! In order to thrive, I needed to be in a thriving
Winning Young Digital Marketer
of the Year
Last year I was nominated and
shortlisted for Young Search Professional of the Year and then at
the beginning of this year I was awarded Young Digital Marketer of
the Year at the Northern
Digital Awards. The award was a big shock to me as I'd
obviously LinkedIn stalked every candidate shortlisted during the
dinner and decided they were all more worthy winners, but it was
great to be recognised by the industry.
Cannes Lions Festival of
However, the most stand out moment so far was winning an
internal creative competition at MEC and being given the
opportunity to represent the company at Cannes 2015 Lions Festival of
I had the most incredible few
days, spent immersing myself in numerous fantastic
It really inspired me, especially meeting the ALS Ice Bucket
Challenge team. When I got back, a colleague and I pitched a
campaign idea for MEC's chosen charity, Mind and received the go-ahead
from Mind and our senior board to launch it. #TakeOffTheTape
launched a couple of weeks ago and it has been incredible to see
how much we're helping people talk about mental health and raise
awareness about the importance of talking about how we feel.
- Be open minded: There are exciting,
different business sectors opening up all the time, especially in
this industry. Immerse yourself in what truly interests you.
- Never limit yourself: We often limit
ourselves to what we think we can achieve, when in reality we can
go so much further. Be open to challenge yourself and don't be
afraid of change, when you sense an opportunity grab it.
In the future I plan to further immerse myself in the industry.
I'm going to keep pushing myself and wherever that takes me I'll be
happy to take on the challenge. I've just recently been shortlisted
for Rising Star in the Drum Marketing
Awards and Young Search Professional in the EU Search Awards,
so fingers crossed for both of those!
If you like Alex's story and are interested in taking a step
into a digital career then contact us today on 0161 833 1045 or