Event of the week: Bootcamp: The role of PR in digital marketing.


Our recommendation for the event of the week this week is Bootcamp; The Role of PR in digital marketing is being held in November in Manchester Metropolitan University. The session proves to cover whether or not social media marketing is overshadowed by principles of best practice of PR.

Rick Guttridge from Smoking Gun PR and Rene Power the author of Brilliant B2B Marketing are speakers of the event and will be offering first hand tips and advice to anyone who attends. Rick is an award winning communicator with an interest in social media and customer engagement in digital routes. Rene is an MCIM Charter Marketer with 2 postgraduate marketing qualifications and a bank of agency and client side marketing experience. He has had the opportunity to deliver global PR and digital projects also.

The session will include a variety of topics including how you should manage a crisis online, advice on how to measure and evaluate your own PR activity, is conventional media still relevant in the social media age and lastly how make an organisations blog more effective, including how to drive traffic but all with an SEO point of view.

The event will be held on November 5th in the Business School, MMU faculty and registration starts at 9:00am, please click here to find tickets. It will be a sound investment to get a wealth of knowledge from the experts.

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