Colin heads to Thessaloniki, Greece on a journey with the 5
European Universities to discuss and shape the latest steps in the
development of a masters in digital marketing.
It's 28'c outside in Central Thessaloniki but it's the social
media and digital marketing hot topics that are demanding the use
of the air con system at City College in Greece! It's the
3rd leg of the JEMSS partner meetings, a project funded
by the European Commission aimed at developing a leading Masters course in
Digital Marketing. Representatives from leading universities
across Europe bring insights into their respective local markets
and sectors, delivering how they interact with Europe as a
What is JEMSS all about?
The project is part of the development stage of the masers in
digital marketing course which will open its doors next year. This
course will educate students across Europe on the latest search and
social media practices. Most importantly is will be offering a
results orientated and hands approach on learning experience.
Focussing on ultimately benefitting small and medium sized
enterprises (SMEs), from the florist in Poland to the advertising
agency in the UK, it will give any student developing a career in
Digital Marketing a Masters level education. The course will
significantly benefit even the most undeveloped of SME business
plans. The course gives students the opportunity to gain experience
on an intern basis within host businesses with the view one day to
seek full time employment in those or similar companies.
What will you able to learn?
The course content will cover everything that is current in
Digital Marketing whilst trying to offer an insight into digital
developments of the future. For example, the latest topics such as
developing a Digital PR strategy, is recognised as one of the most
important developments in Digital Marketing at the moment.
Discussed in a workshop at the meeting, students and stakeholders
gave their thoughts on the importance of content which assets are
needed for a successful strategy and how this links with SEO,
Social and the other core Content Marketing channels. This will be
woven into the course and supporting material.
How can your business get involved?
As a project group, we're on the lookout for businesses that are
willing to offer internships to students to help shape their
marketing plans and implementations of these. As an associalted
partner business of the course, you can help shape the content to
ensure that we're developing a course, which is ultimately going to
be beneficial to businesses such as your own.
Are you are interested to study on this
But students should read on too. As part of the project, we're
determined on developing a digital marketing community across
Europe, bringing together the leading thinkers, creative leaders
and entrepreneurs to share their latest thoughts and insights into
digital marketing developments. This is your opportunity to connect
with experts from across the UK and Europe, get noticed and help
develop your Digital Marketing career.
Both companies and students are welcome to engage with our
community using the #Passion4Digital.
This community is mainly based on Twitter but you are welcome to
tag content related to Digital marketing on your favourite
Core outputs from the planning stage will be a MOOC (Massive
Online Open Course) and of course a leading textbook to provide
insight into the background and development of digital marketing
channels and strategies. The MOOC will offer students from across
the world a learning experience and certificate for successful
completion of the online course. The book will provide essential
supporting information to the Masters course itself. We'd love your
input into both so don't hesitate to sign up as a
follower on the website to keep in the loop and become part of
this exciting community!
Who are the project partners?
Thanks to all of the contributing universities and partners at
the meeting including:
University of Salford, Salford Business School, UK
College, Thessaloniki (International Faculty of The University of
Sheffield), GreeceUniversity of National and World Economy,
University of Lodz, Poland
University of Technology, Lithuania
Candidate Ltd, UK
Innovatia Systems, Thessaloniki, Greece
Special thanks to Ana Cruz, Marketing Consultant and Lecturer at
University of Sheffield, International Faculty CITY College for
organising and hosting the event.
On a non-digital marketing note, Thessaloniki is a great place
and we'd highly recommend tasting the local octopus by the
port upon visiting this great city!
Sign up here to join the community! - share your #Passion4Digital
marketing and keep an eye on the latest developments in relation to