Looking for your next SEO job? In
this blog Sammii, an SEO Strategist, shares her job hunting journey
& some top tips for finding your dream digital marketing
It can be a tiresome decision to make that brave next step in
your career… I know.
I always wanted to build a successful career in online marketing
and despite the trials and tribulations, I managed to get the right
skills, learn to be confident and "talk the talk" to get where I am
today. You might think that the people who get the best jobs,
are the lucky ones… Wrong. I believe if you focus and have a
set of goals, keep trying because you can make it happen if you
want it to.
After getting back into SEO in 2012, fast forward 2 enjoyable
years in an agency, in December 2014, I decided I could make
another leap. Although I have experience in SEO, this industry is
moving at full speed and I knew that if I was going to jump ship to
another agency, I should aim high.
To do this I had to do some self analysis. Why did I do a self
analysis you might ask? Well I would like to introduce you to the
purple squirrel. This term is very seldom used, but in terms of
wanting to stand out for my next job, I thought it offers a clever
interpretation to a candidate that stands out. There is no denying
every employer is looking for the ideal candidate or the purple
squirrel, but you can make them believe they need you in their
company, regardless if you do not have all the skills. In a
nutshell (excuse the pun), the purple squirrel describes a
candidate who in the eyes of a recruiter, possess the perfect
experiences that perfectly fit a job's multifaceted requirements. I
am by no means perfect, but I am a tryer and I work hard. By
understanding what it takes to do a job in SEO and understanding
what other competitors are doing I knew I had to interpret my
skills in the best light. That meant presenting my most
relevant experience so that my CV would stand out and be put
forward for the best jobs.
If you want to get noticed and be more "purple squirrel" than
grey squirrel, when looking for that perfect SEO role, here are
some tips to help give you the edge.
Don't take your everyday responsibilities for
It can be easy to feel in a rut, but to take your first step in
looking for that new job, take time to think about what you
actually do in your every day to day duties. It can be quite easy
to think you do the same things everyday. Sit down, take a
pen and paper and drill down to what you do in your role and what
skills it requires. You will be surprised at what you actually do
that you didn't realise.
Stick with a traditional CV
It can be quite easy to think: "I need to think outside the box"
when it comes to creating your CV, but a well presented CV will do
more than an all singing all dancing arty CV. Make sure your CV has
a punchy profile summary that highlights the key skills you want to
grab attention to. Choose your killer skills and responsibilities
to outline your experience relevant to the SEO roles you are
applying for. For more
CV tips check out the 5 things to NOT include on your
Let the professionals help you get the job
While it's good to keep your options open
when looking for a job, using a digital recruitment agency such as
The Candidate, will help to increase your chances
of getting the interviews that are right for you. Laura Head of
Commerce recruitment says:
"The Candidate are a Digital
Marketing recruitment agency who represent superb candidates and
clients across both advertising agency and client side companies.
The team here do their upmost to present candidates with
opportunities that not only suit their skill set but also their
culture fit. Our key focus is our candidates, we aim to get a real
understanding of your requirements and always aim to meet, even for
a coffee to help us get to understand your personality and what
makes you tick."
Don't dread the interview - Embrace it
Interviewers are now testing candidates with a number of
competency tests from interviews to presentations.
Simon Clarke writes an excellent article about preparing to give a
embracing brief in an interview. The good news is you can be
prepared for them. Speak to your recruiter and find out what type
of interview process you could expect and if you can have the brief
in advance. Get as much information as you can to prepare.
It doesn't matter if you're looking for your first graduate job
in SEO or looking for a change in career prospects, to sell
yourself you need to know and understand yourself. Your best
seller is yourself.
About the Author
Sammii Taylor came to The Candidate in 2015 looking to make
a leap from a demanding SEO role in a small web design agency to
something she could progress further in the world of SEO she was
passionate about. With the help of Laura Walters and Simon Clarke,
Sammii was shown what digital role she would be able to aim at to
develop her career. As digital recruiters, they were able to locate
jobs that mirrored her skills whilst enabling her to push them into
new areas the industry. Because she was still working full time,
she made The Candidate aware she had to be selective on what jobs
to attend interviews for. She finally found her dream job with a
large agency after only attending 2 interviews. Both Sammii and The
Candidate where pleased to have found a role that matched her