Our latest research has found that over half of
the top earners in digital within the UK didn't attended higher
education, and universities are stepping in to combat the
We discovered that only 49 per cent of the top digital earners
with a salary between £88,000 per annum and £130,000 per annum
studied at university level.
We also found that, of those at this level that did attend
university, only 30 per cent went to a Russell Group
However, the government and the higher education system are
taking action to tackle the problem. The University College London
(UCL) and Tech City UK launched the Digital Business Academy last
year, showing that time and money is being invested in the digital
sector by the education system.
Digital is still a relatively new industry, so it is taking time
for the education system to create courses that will benefit
students and provide the sector with the talent that they need.
At The Candidate we work closely with a number of universities
to help students get their first role in digital. It is obvious to
us that the higher education system is really investing in this
rapidly-growing industry. Salford University's
JEMSS (Joint European Master in Social and Digital Marketing)
scheme and Manchester Met
University's Agency Life programme, for example, demonstrate
that universities are making changes to the way they approach the
The courses now being introduced by the Digital Business Academy
at organisations such as Cambridge University, also show that the
education system is realising that Russell Group universities need
to cater for this sector alongside ex-polytechnic universities.
Unfortunately, we won't see the real benefits of these steps
until students have completed higher education and get their first
job in the industry. Because of this, work still needs to be done
to help reduce the digital skills gap that this part of the country
is currently experiencing.