5 tips to how you can create your
personal social media strategy and become more attractive on the
We are branding ourselves every day on social media and as a
recruitment agency; we know how important your image is, when you
are searching for a job!
automatically look at someone's social media presence before
inviting them for an interview, in fact 74% of Managers have looked
at social media profiles to see if they display good behaviour on
social media, according to Rachel Miller, The Start Up
Most of us after a
networking event, will look someone up on LinkedIn. This is why its
highly important to have a social media presence, which you are
proud of. Sometimes it is your first and only impression to
employers and can be critical in the decision making process around
whether or not you are hired.' Brian
Matthews, MD at The Candidate.
We have listed 5 tips for you to build up a personal strategy
and brand yourself to become attractive to your future
Step 1: MANAGE YOUR AUDIENCE
You have probably heard a lot of stories of people who have lost
their jobs because of social media scandals - Do not let that
Identify your audience for each platform and distinguish your
professional and personal network. This will assist you posting the
right content to the right people without you getting in
We have a four
'F' rule = keep Family &
Friends For Facebook!
Step 2: THINK ABOUT CONTENT!
Once you know the audience for each social media account then
make sure you share and post content, which is relevant for each
Retweet your favourite company and show your interest in what
they do or even write a blog that would grab their attention! Keep
personal posts for Facebook, stay professional on LinkedIn and
share quick news about you and your interests on Twitter!
Step 3: FOLLOW THE RIGHT PEOPLE
Identify the right people in the company you want to work for
and follow them on twitter, view their LinkedIn profile (so they
notice you as well!) and have a look at their blog and check out
their interests. Know as much as you can about the person who will
interview you or the decision maker of the company - maybe you have
some mutual people in your network!
Step 4: ORGANISE YOUR TWEETS AND SAVE TIME!
Are you trying to get your head around 1, 2 & 3? Do not
worry, point 4 does the work for you!
Organising tools like TWEETDECK and HOOTSUITE are not only for the
industry. You can use it yourself! Schedule your tweets or posts
for the rest of the day, while your coffee is brewing or on your
way to work. Show your network that you are active on industry
trends and news, which further illustrates a vast awareness, which
attracts future employers!
Step 5: STALK THE INDUSTRY!
PR, Digital or IT enthusiast? Stalk the company you want to work
for! Show your face through social media before you send off your
CV and let them know you are out there. Maybe they will recognise
your name as soon they see your CV?
Did you know that you can contact The Candidate
if you need any advice about employment and how to become more
attractive on the job market? We have award winning recruiters
waiting to help you with any advice you need!