Rural and provincial jobs are suffering from wage inflation due
to their location, our latest research has revealed.
67% of the 1,000 job seekers surveyed said they would only
relocate to an obscure or rural location if they were offered more
than a 20% salary increase.
Our study, into the reasons for the digital skills shortage,
showed that it takes above market increases in salaries to
incentivise people to move away from cities.
Employers should keep in mind that more rural locations hold
additional barriers when trying to recruit candidates from other
postcodes. Being away from major transport links and distances from
amenities and schools can all be deciding factors for candidates
considering moving to a location outside of the city.
Limited access to childcare can also provide restrictions for
those taking up these kind of employment opportunities, with
research released earlier this year by The Countryside Living
Index finding families living in rural areas pay £600 more per year
A package that includes a childcare offering, for example, is
likely to boost your chances of recruiting the best talent in your
sector if your office is based outside a city. It will also be a
pulling factor for job seekers if your package offers transport
options, as it takes one issue out of the mix.
Introducing an attractive relocation package for potential
employees may be one way to avoid wage inflation issues, as some of
the things that candidates may be anxious about when moving for a
new job will be taken care of.
Read the full report here.