We're live at SAScon bringing you the latest news, views
and discussions from the key panels and presentations.
SAScon, the conference you need to be at… but if you can't make
it or you haven't managed to get both days off work you can keep up
to date with all the happenings live by following our blog.
We're here both days bringing you the news, views and
discussions from people on the ground.
5.09pm - Goodbye SAScon 2014! 2 fantasic days and one hell of a
night! Thanks for having us!
4.32pm - Closing note: Don't
think as all journalists as journalists - they're writers! Get them
to write for you…they love to big themselves up & you'll
promote what they've written…
4.26pm - "PR can be done, but
only by the right SEO! The problem most SEO's have is that they are
too abrupt. PR's can't do SEO as they do not have the technical
4.25pm - 5 Top Tips
- PRs should get guidance from SEOs to understand what sites to
- Go local - start locally! Target local media, it's easier!
Don't always chase the big ticket.
- Go big or go home! Never back down - if you're going to be
controversial do it! That's what lawyers are for!
- We don't need press releases! Brief Journo on the phone…
- Have multiple bites of the cherry!
4.08pm - Press releases are
dead, they need support with infographic, video,
4.06pm Get best out
of combined approach - PR push stories out & SEO can get it
to the most effective places online
3.55pm - If you are going to
be controversial, how far are you willing to go? Controversy can
affect people's lives.
3.40pm - PR, it's awesome when it happens however the back
links and technical SEO is essential.
3.35pm - If SAScon did Titanic
3.33pm - PR & SEO are Fighting for
3.30pm PR are we now just SEO bitches?: Speakers
include Andy Barr, 10 Yetis & Dave Naylor
3.00pm More Alcohol?! But this time its on SAScon ;)
2.30pm - And the winner is . . . . . George Roberts from
MediaCom North you're the Bowling Champion of SAScon
1.00pm Some more great responses on the #GoNorth Board
from @N1X "The people are so friendly and smart",
@SmartRich "Beer, Great Houses & Fresh Air",
11.30am - What would you say to people who say forget about
links? "40% of page ranking
is gaged on what others see, you need to make sure you're known!
Google values what others are saying about you etc. links,
mentions, even non-follow links - they all
11.25am - "Google can go to hell" - Google isn't just
targeting big companies, they are targeting bloggers for
11.20am - Bloggers are more
savvy & less amenable to working without
11.15am - Sweeten up bloggers! Talk to them on the phone - they
are real people!
11.10am - Don't tell bloggers to F OFF - you'll feel the wrath
of online communities & get shown at conferences!
11.00 am - PR's increasingly
being asked to do the job of an SEO
10.50am - Beware bloggers
share - if you're planning on paying a blogger keep in mind they
probably already know what you've paid before.
10.45am - Watch out! Don't pretend to be a consumer
if you are working on for the brand get up 2 date with legislation
or you could be fined or locked up!
10.43am - Editorial vs. sponsored - sway consumer opinion
without full disclosure is a criminal offence
10.40am - Bloggers vs PRs vs SEOs: Judith Lewis
Fight, Fight, FIGHT!
10.10am - Google Glass.. are not cool, they're
basically like a Segway for the face
9.50am - One self-driving car creates 1gb of data per
second. If everyone drove a self-driving car... we would melt the
cloud. If cars had kept
up with computing, they would cost $25 and do 100,000
9.40am - SAScon Day 2 kicks off with Keynote -
' Mobile, Big Data & The Cloud - Cindy Krum, CEO and Founder,
Very interesting and very loud start to the day from an
enthusiastic Cindy, if anyone was planning on a little nap this
morning it certainly won't be happening.
SO what have we found out:
Mobile will eclipse desktop and this is due to the fact people
have multiple devices, there is a one:many ratio. Typically there
is one or two desktops per home whereas individuals probably have
many mobile devices such as tablets, phones, work phones etc.
5.30pm - Now off to the social.....
4.45pm - The Candidate Relocation Research Revealed -
See the report in full here...
3.15pm We're asking people what they love most about the
North West and one lucky person will in a voucher to the
Manchester's restaurant of the moment.. you've guessed
Red BBQ! We've had some cracking entries and some
cheeky ones too..
2.50pm - Twitter Tips from Opta Joe: Simon Banoub,
Opta Sports. Chaired by Kristal Ireland, Enjoy
Opta Sports, they've even made Joey Barton happy! 5 Top tips for
social media from leading analytics company...
- Segment your audience, segment your account & keep content
- Be human, be approachable, and let staff join in conversations.
Chill! Encourage staff to interact with customers
- Timing is important! Utilise scheduling, find out when people
are reading - not everyone works 9 -5 and consider what time people
will be commuting!
- Amplification of message! There are people who can and will
happily amplify your message if targeted correctly! Be Loud!
- You appear in someone's timeline for a reason - make sure
2.10pm - BEWARE of Privacy
Have you heard about Re-set the net day? If you're not paranoid
about privacy already check this out… Apparently 'they' are
watching everything.. through webcams, baby monitors, cameras....
when you want to get life insurance in 20yrs time remember you'll
have to be honest when you disclose how many units of alcohol
you've drank as they'll already know! Think about that next time
you check-in to your favourite Northern Quarter bar…
2.00pm - Google Glass
Do you really want Google to see everything and everyone you
see? Would you invite Google with you into the bathroom? No, didn't
think so… Major security flaws & privacy issues will be the
death of Google Glass.
1.50pm - Soon we'll be
living in a "Display-centric World" which basically means screens
will be everywhere - on your fridge, worktops and even pavements!
If you haven't already check out the Pepsi Max Unbelievable Bus Shelter
1.40pm - Possibly the quote of the day from Jeff "People
who play the Xbox tend to be chubby gamers"
1.30pm - Keynote - The Human Interface - Jeff
"The era of Ruport Murdoch and the media mogals is over" (crowd
cheers) & this is down to screens! Technology companies are
12pm - Come and sign-up to our newsletter and get your FREE
11am - Pay to Play - Are Paid Search and
Social Destroying Organic: Speakers include James Lowery,
Compeller , Phil MacKechnie, Travel SuperMarket, Neil Yeomans,
Do businesses need to accept paid social media and
search are necessities?
There has been a fundamental change to SEO and that change
is link building. No longer can links be bought in bulk to enhance
a brands online visibility and this is due to
Phil from Travel Super Market talks bad links: "With over
62 million visits per year Travel Super Market cannot afford to be
penalised, as visits equate to ROI. Career wise - bad links make
your CV unattractive, it's just not worth the risk"
The panel and the audience seemed to agree that businesses
need to move away from link building and investing more time in
content creation and social media. Companies shouldn't pay for
content they should create it themselves to build their brand and
improve customer relationships.
SEO is no longer universal; some websites may need
technical assistance whereas others need to reconsider their
branding. Neil from Lakestar McCann "SEO should start technically -
websites need to be optimised technically and then promoted through
Digital Business Lecturer at MMU, David asks "Should we
still be teaching SEO?" YES!
SEO is a great skill set to have, it still drives FREE
traffic and can be extremely beneficial once you learn how to
manipulate google. One tip: Be Creative!
10am - Brett Tabke -
Trends Worth Watching PUBCON
- Mobile: In 2014 93.5%of people have their
phone in arms reach at all times. People reach for their phones on
average 150 times per day, in the US teenagers sending 50msg per
hr. Email is dead to next generation, 65% emails
are opened on tablet or phone therefore marketers must design
mobile friendly email marketing campaigns first. By the end of the
year, mobile traffic will overtake desktop!
- Web Design 2014: Square is the new round
driven by Pinterest. Mobile first & Infinite scrolling are
abandon mobile sites if pages don't load in 3
Content has replaced links, Google Plus is essential to
optimisation, authorships is everything as Google will prioritise
content from known experts! Top tip: Get into Wikipedia editorship
Whats coming next...
VR (Virtual Reality): From headsets, to
glasses to contract senses the future is virtual. Big things are
happening and it begins with gaming. Brett is excited about the
opportunities VR will bring eCommerce however there will be social
remifications, according to Brett people will spend their whole
lives in VR from 8am to 12am. Watch this space...
9.35am - Welcome to the 5th SAScon! Let it begin..
9.15am - We're live at SAScon! Catching up with clients and
meeting new people! Come and visit our stand to get your 2 x FREE