Last month professional services firm
Deloitte announced that this year recruitment adverts were the
fastest growing type of advertising for digital publishers in the
UK. Revenues rose by a quarter compared with the same period last
year, experiencing its fastest growth since digital recruitment
revenues were first tracked in 2009.
In this week's blog post we speak to Simon Lewis, Co-Founder of
Global Media Group (EGMG) - a portfolio of award winning brands
specific to the marketing, digital and recruitment industries. We
find out first-hand about the online recruitment ad industry, job
trends, how the growth of digital has impacted EGMG and what's in
store for the next 12 months.
Hi Simon, thank-you for taking the time to speak with
us. How is the online recruitment ad industry?
Without question 2014 has seen online job advertising propel,
especially given the continued rise and demand for digital talent.
For a decade there has been chat about the demise or realignment of
online recruitment advertising and in some areas, particularly
traditional, flat, transactional job boards, this is true; but for
progressive online recruitment channels, there remains a huge
Can you tell us about any job trends you
have noticed? Are there any specific skills sets that have
increased in demand?
Without doubt the biggest talent demand is within digital, where
skilled creative freelancers and front-end developers are
particularly sought-after. Unfortunately, aligned with this
increase is a huge skills void, the trajectory of which is getting
more and more prevalent.
How has the growth of digital influenced
Only Marketing Jobs and The Edge Global Media
When OnlyMarketingJobs.com was established in 2009,
it was sufficient to use the term 'marketing' to encapsulate the
generic industry, which encompassed all online and offline
marketing activities. Now, digital has grown with such
extremity that this term has now taken on the same overarching
encapsulation of its previous marketing incumbent. As a result,
'only marketing jobs' needed to reach further into the increasingly
sought-after areas of tech digital and creative, both client and
agency-side. Subsequently, OnlyDigitalJobs.com and
OnlyAgencySideJobs.com were incepted as independent brands in these
spaces. The Edge Global Media Group is the holding company for all
three job boards and the network within they sit, the UK
What do you predict for the next 12
Unless employers are prepared to train passionate graduates or
help 'skill-up' more mature professionals, the digital dearth is
likely to continue. Universities need to take responsibility
too, understanding that current syllabus structures are nowhere
near contemporary enough for the changing climate. I predict
that within the next 12 months the demands of hiring managers will
relent, with the passion and commitment of tech-savvy marketers
forcing themselves into roles currently unobtainable. Without
'acceptance' from both sides, the skills gap will increase even
your perceptions towards the North/ South divide? Do you think
there still is one?
We run regional digital marketing conference and, I have to say,
I do still think a north/south divide exists, though not with the
prevalence it once did. With its obvious strategy to become a
digital powerhouse, Manchester in particular is arguably
challenging London for supremacy. Though I believe the Capital
continues to attract the best talent, mainly because brands are
more established there. That said, the recent 'Relocation Research' by The Candidate proves
top talent is prepared to move for the right opportunity.
||"I co-founded Edge Global Media Group in April 2014,
which provides the overarching structure for our job boards, events
and marketing community network. Prior to infiltrating the
online recruitment space I worked as a traditional recruitment
consultant within the marketing sector. Before that I was a
journalist on the Sunday Times. Naturally. I now lead
the brand strategy within EGMG, writing content, speaking at
events, building personal brand identity and, amidst all this,
drinking quite a bit!"
For the next On The Edge digtial marketing event and more info
on the conferences click here.