report highlights that the slower pace at which online
businesses recruit is a major barrier to attracting and retaining
top digital marketing professionals.
Online businesses are booming - and
for many, recruiting the right mix of people to their in-house
digital marketing team can make all the difference to their bottom
As the opportunities for different
online revenue streams develop through mobile, search and social
media, businesses looking to make significant sales need an
increasing combination of different skills from web development and
PPC to SEO and social media. Yet, the more methodical, yet slower
approach taken by in-house recruitment teams can see these
companies missing out on candidates because agile digital agencies
tend to move first to appoint candidates.
The speed of the recruitment
process was highlighted by many as a barrier to finding the right
candidates, with the majority (65%) of employers feeling that their
HR departments are too slow to react when roles become available.
The perception is that this leads organisations to miss out on the
top talent to smaller, more agile, digital marketing agencies.
All of those surveyed felt that
specialist in-house digital roles are missing out on the best
candidates. While most of those surveyed used a recruitment agency,
only a very small minority used specialist digital marketing
recruiters to fill these specialist roles.
Read the full report
here to find out some of the reasons why staff turnover is so
high, and what steps we recommend online businesses could take to
help them get to grips with this issue.