We're live at SAScon Beta 2014
bringing you the latest news, views and discussions from the key
panels and presentations.
SAScon Beta, the conference all digital marketers should be at…
but if you can't make it or you haven't managed to get the whole
day off work you can keep up to date with all the happenings live
by following our blog.
We're here all day bringing you the news, views and discussions
from people on the ground.
In the spirt of Christmas & in true comedy store fashion -
we're running a special competition for all SAScon Beta delegates.
Do your jokes rival the professionals? We want to hear them! Visit
our stand and tell us your best Christmas cracker joke for your
chance to win @ComedyStoreMCR voucher or wine!
A couple of our competition winners! The winning joke "What is a
SEO's favourite part of Xmas dinner? - Keyword Stuffing"
17.30 Now time for Comedy and a well deserved drink!
17.00 And that all for today folks! Hope you enjoyed following
our live blog!
16.35: First impressions
count, be consistent - make sure your pages are set up properly!
Have an image, cover photo, company bio, a link back to your
16.33: Branding - know your
Customers need to be able to find you, recognise you and trust
16.27: Twitter is open - you
can see who your competitors are following and who their followers
16.20: Competitor analysis
of Facebook fan pages: Look at engagement rates of pages to
understand how well they are doing and learn from what is
working/not working for them.
16.14: Social media
scheduling - you need to identify when the best times to post your
content are. Either test different times throughout the day/week or
look at what is working for competitors.
16.10: People are tired of
seeing "Find us on Facebook"
Marketers need to ask the questions How and Why? Why should they
follow you and how do they find you?
Make sure you include the URL to your Facebook page & the
Twitter handle you want them to follow!
16.03: Not every follower is a customer, but every follower is a
16.00: Analyse who is
following you on social media - how many of your followers are in
your target audience? Are they in the right geographic location and
they the appropriate age?
15.58: Metrics for
success - Facebook Page Likes: Consider growth rate,
interaction amongst new and old fans and engagement with content
posted on the page.
15.52: The right content to
the right audience at the right time are the key foundations that =
social media success. Analytics helps in the planning!
Jim Haysom & Jamie Riddell - Utilising social
media analytics to drive more targeted
We're announcing the winners of the Christmas cracker
joke competition at 5.15pm in Room 2! Where we will also be
revealing our new Digital Destination research!
15.20: The internet of things is exciting! But a whole segment
of people can't access these development! Many people can't access
the internet, that means they can't access the best energy and gas
15.12: Technology in development: Proteus - Sensors put inside mediaction,
which are activated when they touch the liquid in your
A second sensor in the form of a patch sticks on the outside of
the body. This starts sending data to your mobile phone when the
medication has been activated.
Updates can be sent to your phone and even to your doctor, so
there is no hiding if you don't taken your medication.
15.08: Google wants to know what consumers are doing online so
that they can improve their targeted advertising. With wearable
tech, Google will know what you are doing at all times! What will
they do with that data?
15.06: So what is the
internet of things? It's smart watches, smart clothes, smart
glasses, drones etc.
It's also the data that's captured and processed in real time!
And the technology that responds to that.
15.05: Kristal Ireland - The Internet of
14.52: Build a community of
partners - if you want to reach out to a lot of people, be creative
and think of people you can partner with. From food suppliers to
local DJ's, identify influential people who can be a part of your
event. It's likely they'll promote the event with their
14.48: Modernise Email
Key things to remember when creating your email marketing
- Always include a call to action!
- Segmentation: Create a consumer profile - male/female, where do
they live, what do they like?
- Offer value - there is so much information online now! Do not
clog up a potential customers inbox with junk!
14.45: Rakhi Sinha - Eventbrite - 5 Ways to improve
14.40: Longer question based quieries are the future!
14.25: The current model of search has to change. Microsoft
& Bing are adapting and evolving their search technologies to
display exactaly that the consumer wants.
14.22: The possibilities of
search technology have just begun. In the not too distant future,
mobile users will be able to ask Cortana a question, take a photo
and will be recieve an answer in seconds. E.g. What breed of dog is
this? How man calories does this meal have in it?
14.18: To build AI into search we need to create a search engine
that can follow a human's thought process, remember previous
searches and engage in conversation.
14.14: Exciting demo from Microsoft of their intellegent
personal assistant Cortana!
14.06: AI is becoming
increasingly more human - people don't want to be aware they are
searching. They want to feel like they are having human interaction
- a conversation.
13.58: Content is
important, but context is
Context variables include emotional, environmental, social and
13.45: Search engine results
can be manipulated to display content depending on a number of
variables from specific colour to only work friendly content.
Search engines cannot yet understand exactly what we are
searching for. Maybe this is because we don't know the name of what
we are searching or maybe we don't even know it exists!
13.40: Currently search is a
glorified yellow pages, but it can be so much more..
13.34: With search
you can predict the future. By looking at search activity
around the European election Microsoft knew that UKIP would do
well, they also know the referendum would be a no vote.
13.32: Want to know what
people are thinking? Focus groups are all well and good but
to understand what people want, look at what they are searching for
online. More than ever people are asking questions
One of the UK's top searches… Why does Keith Lemon wear a
13.30: James Murray - Microsoft
Delicious lunch break & lot's of great entries to the
Christmas cracker joke competition! Now onto the next keynote
12.14: SEO metrics are included on all PR reports. Knowing what works in PR &
understanding SEO is vital!
12.09: Built content assets
that orbit your campaign
12.00: Media Alert vs Press
release! Are your clients taking too long to sign off press
releases? Call it a Media Alert - they look the same but will get
less push back.
11.58: Break up the launch! Make opportunities to
sell your story in as many times as possible! Any updates to the
campaign - make it a story!
11.56: Keeping your campaign
a secret? Big mistake! Send out teasers, let the press know the
context of what you will be selling in to them. 2 - 3 weeks in
advance is recommended. It gives everyone a chance to have an
exclusive & press are busy! Give them time to schedule your
11.53: Campaigns are
sometimes chosen because of the images that accompany
11.51: Tips &
Content marketing - what's a good
Don't rush - you need to data, collect images & case
studies. Don't wait to be asked for it - have it prepared. It's
likely journalists will lose interest if they have to
11.50: Lexi Mills: Kickstarter, PR and the SEO
11.00: Very thought provoking session from Barry - the human
mind is a fragile and easily influenced thing! Trust your gut
instinct but be aware you might have been subconsiously
10.55: Current government
Health insurance - have you been responsibke? Companies can
track if you have eaten well & exercised regularly. If you
haven't you'll be paying a top premium for insurance.
Linking social benefits to gym memeberships - if you don't
attent the gym you wont recieve benefits!
Tax Breaks - Have you quit smoking and stayed stopped? Have you
lost weight & kept it off? You could recieve a TAX BREAK as a
10.50: Some examples of how technology is influencing our
decision making process:
Smart toilets =Public shaming - Toilets know
now when you haven't washed your hands after the toilet & will
let off an alarm if you try to leave without using the sink.
Smart cars - mandatory speed monitors build in
cars = no more speeding!
Smart shopping trolleys - when you put
something unhealthy in the trolley there is an unhappy face! A
smiley face is displayed on a monitor when healthy food is placed
in the trolley.
10.48: We now live in a time of "The internet of things" - everything is
measurable. Sensor are connected to internet - from our phone, on
our watches and even in pills that can be swallowed to measure our
heart rate, blood pressure & even identify diseases.
10.47: Does free will exist
- we are not in control. Decisions are not logical -they are emotional
10.45: Environment affects
behaviour! E.g. Voting - where the polling station is located
affects how we vote? Show people photos of a library & we'll
talk quieter. Smell cleaning products are we'll tidy up after
10.44: Words & photos
affect behaviour! A recent study revealed that when participants
we're shown words associated with elderly people i.e. wrinkles -
they walk slower.
10.43: Exposure affects
behaviours, from logo's to personal relationships. The more you see
something the more you like it. When using the search engine
Google, the logo is present at all times. Even if we don't notice
it. We now associate Google with finding things.
10.42: So what influences us?
10.41: Our subconscious mind is very easily influenced & we
make decisions everyday because of subliminal messages.
10.40: The conscious mind is a very late arrival of our
10.30: Barry Adams: Silicon Prison
10.11: Gadgets vs gimmicks - interested in new tech
but there are lots of ridiculous inventions
QR code - download to read QR, scan and view (it's too messy) -
why not just use a web address?
Augmented reality - Blipper - again with the scanning of things
- why not just use a URL?
10.10: Don't just jump on
new trends, think first - will it work for you?
10.00: Here are some of
Jeff's key points:
- Don't be ego driven, it doesn't matter how many Likes you have if
no one is engaging.
- Who shouldn't have an account? If you're a brand/individual
attracting negative attention online it's likely if you delete your
account someone will make a parody anyway! MP Ian Duncan Smith's
false twitter account was mistaken for a real account mentioned by
the official David Cameron twitter handle!!
9.50: Banner ads have been
around since the beginning of time, but can you remember the last
time you clicked on one? Did you know you're more likely to survive
a plane crash than click on a banner ad?! So why are people still
spending money on them…
According to Jeff the "Future of Digital is Physical" & it's
time to start thinking outside the box!
9.30: Today kicks off with Matmi founder Jeff Coughlan! With his
ethos to make technology fun by creating "Magic across media",
we're looking forward to a lively session to start the day.
Quiet before the storm - we're set up and ready to go at SAScon