This is the fourth post in The
Candidate's Digital Agency Showcase. There have already been great
examples of work from
Online Ventures Group and
R.O.EYE. The aim of the Digital Showcase is to represent
digital agencies in the North, and highlight the wonderful work
they have achieved from the past year.
It is now the turn of digital
marketing agency, Seabrook to be featured in our showcase. Seabrook is based in
leafy Chorlton, and was established in 2006. Since Seabrook's establishment
it has worked with over 150 businesses. Seabrook are proficient
in strategy, branding, website design, SEO, content, PR, social
media, lead generation and analytics. They also completed Eric Bristow's website for
his ITV appearance in I'm A Celeb!
Recently Seabrook has undergone
revised branding and they are in the process of completing a new
and improved website. Seabrook's team are
quietly ambitious, and aim to become part of the top 5 digital
marketing agencies In Manchester by 2014.
representative is Managing Director,
in the fashion industry for 6 seasons as a fashion illustrator.
During his commute from Manchester to Birmingham he read a lot of
business books, and following his creativity he decided that he
needed a change of direction. He took the plunge to start up his
own design company, in 2006 Seabrook was
founded, and he has never looked back.
1. Hello, and thank you for letting us interview
you for our digital agency showcase. What is your main job role and
responsibilty within Seabrook?
As Managing Director my main
responsibility is ensuring that Seabrook wins and
retains clients, and therefore the business grows. The development
of client relations is also a key concern of mine. I also make sure
I have adequately researched the market to make sure that we
provide clients with a service that is up to date, as digital
marketing moves so quickly. In addition, I tend to oversee
projects, but just to make sure the quality and standard is up to
2. Please could you pick a case study from 2012, and
explain why you have chosen this work to represent
I have chosen to present HEaTED, which is a membership
organisation dedicated to supporting Professional Development of
Technical staff from all disciplines and specialisms in Higher
Education and related fields. I have selected HEaTED because they are an
essential service for higher education, and are an enterprise level
client. The responsibility was very high, as their website is key
to their business so it needed to be reliable, dependable and look
professional. The project also featured some of the latest digital
technologies, such as the responsive web design, and therefore
highlights our work well.
3. What brief were you initially supplied with, and what
objectives did the Seabrook team devise when briefed?
The brief required us to bring the
HEaTED website up to date,
as it was three years old, and provide the site design with a
refresh. We were also requested to take it to an open source
platform i.e. Wordpress. There were some challenges to overcome,
and these were managing data, as there was a lot of data in place
on the old site and we needed to explain to the client the how the
new website operated.
4. How did Seabrook implement the campaign strategy?
As a team, we had a group
discussion and spoke of the challenges, optimum ideas and how a new
system could work. We then developed designs, and provided the
client with two designs, that were distinctly different and they
confirmed which one they preferred. We then implemented the front
coding, which was HTML, CSS and PHP, built the coding into word
press, and then added the bespoke coding required by HEaTED. The website then
went live in a test server so that the client could learn how to
use the system. Finally, we added the content from the old website
and added new content as well. When everything as signed off, and
we continued to support HEaTED and they are now signed
up to a maintenance contract.
5. Could you tell us what ressults were derived from the
campaign strategy, and any positive feedback that Seabrook recieved
from the campaign?
The feedback was very positive. HEaTED were impressed that we
have easily overcome the challenges presented by this project. The
clients particularly enjoyed the look and feel of the site, and
were able to manage the content much more efficiently. They were
also impressed with the working relationship we maintained with
them. The website users also gave positive feedback stating that
the design was very strong and the site was easier to use.
6. Could you give a top tip
to any perspective digital marketing Candidates who would like to
work in an agency like Seabrook?
My top tip would be to always have
a thirst for knowledge, as this industry is constantly evolving,
and you need to be a step ahead. In addition, even though you may
be talented in this field, do not rely on your ego to make you
Thanks to William for
taking part in our Digital Agency Showcase.
The Candidate's Summary
The Candidate is impressed by Seabrook's close working
relationship with HEaTED.
They were able to understand the need for a reliable website that
users could work relatively easily, but to also make the design
The Candidate would like to
on a successful year, and wish the team the best for