The Digital Agency Showcase has
already presented some fantastic pieces of work from talented
agencies in the Northwest. The agencies taking part so far have
been: Venn Digital, Online Ventures Group, R.O.EYE and Seabrook. The aim of the Digital Showcase is
to highlight the great work of agencies in the Northwest from the
It is time to shine the spotlight
on online marketing agency, PushON.
PushON is an award-winning
online marketing company based in Manchester, with an honest,
dedicated and highly professional team. PushON specialise in Online
Public Relations, Pay Per Click, Search Engine Optimisation, Email
Marketing, Social Media Marketing and Blog Marketing.
PushON aim to listen to
client's requirements and deploy a wide range of online techniques
to drive sales through and achieve clear return on investment.
Over the years they have worked with many prestigious
clients, and their work spans a vast number of industries.
Examples of PushON's work
The representative from PushON is Managing
Simon moved into the digital sector
in the 90s, and joined forces with Roy Wilding in 2002 to form web
development and internet services agency VirtuAffinity, which
expanded to eventually become PushON in 2006.
Today, Simon provides strategic
direction for the company, and beyond that is seen as a prominent
figure in the Northwest digital sector.
Simon founded SAScon, the premier digital
marketing conference in Europe, and regularly delivers lectures at
Manchester Metropolitan University and Salford University, as well
as CIPR and Pro Manchester business events. Simon is also a massive
fan of Nottingham Forrest.
1. Hello, and thank you for
letting us interview you for our digital agency showcase. What is
your main job role and responsibility within
I would describe my main role as
mainly responsible for business development and business growth.
Although I do not actively implement campaigns, I maintain a
strategic oversight of delivery.
2. Please could you pick a
case study from 2012, and explain why you have chosen it to
represent PushON's work?
I have chosen to represent the work
PushON completed for
sportswear and sports clothing brand, Umbro. The task was
spectacularly difficult, and it was vital to devise a creative
solution for Umbro
extremely quickly. The work required a mix of technical skill and
creative marketing. In particular, a large amount of SEO expertise
3. What brief were you
initially supplied with, and what objectives did the PushON team
devise when briefed?
Umbro approached PushON in 2011 with a problem
they were facing with traffic to their current website. The website
was built in Flash and it was awful in terms of search, difficult
to use and did not convert into good results. We initially thought
the solution would be a brand new website. However, Umbro was owned by Nike, and
already had a New York based agency ready to design and launch a
new website by July 2012.
However, the website launch would
be too late for EURO 2012 when Umbro expected a surge in
Football shirt sales, so there needed to be a quick solution before
July. PushON were enlisted
to improve search rankings to drive traffic, progress the existing
website and build it in multi languages.
4. How did PushON implement
the campaign strategy?
We realised we had to improve the
website in a very short space of time. The greatest insight was
that the current website was built in LAMP stack, a solution stack
of free, open source software, and we then realised we would be
able to crowbar unique Word press installations within it, and
create subfolders for all the different languages.
5. Could you tell us what
results were derived from the campaign strategy
The results were great and Umbro successfully saw an
increase in traffic through core search terms, and they were very
impressed with our work. Additionally, we provided a smooth
transition for the New York agency to take over and continue with
the web build for Umbro.
6. Could you provide a top
tip to any perspective digital candidates who would like to work in
an agency like PushON?
It is imperative to be visible on
social media and have a meaningful blog, whether it is on Tumblr or
WordPress. This demonstrates to me that the candidate is passionate
about the industry. I actively search for these types of
candidates. In addition, I would ask candidates applying for senior
positions to be realistic about their SEO skills, as we are able to
check and identify the standard that you are up to.
The Candidate's Summary
The Candidate is very impressed
professionalism when dealing with such a complex brief. PushON quickly discovered the
cause of the issue, and resolved it in an effective approach. This
case study clearly involved a vast amount of creative and technical
skill, and PushON performed
well for an extremely recognised brand such as Umbro.
The Candidate would like to
congratulate PushON for such
successful campaign, and wish them the best for