Welcome to the very first post in our Digital Agency Showcase.
Here at The Candidate we are aiming to showcase the North West
agency talent by highlighting the great work completed in 2012.
The first agency in our showcase is Venn
Digital and their representative is Managing Director,
Brian Whigham - Managing Director at
Brian Whigham is managing director of
Digital, a full service digital marketing agency,
which was founded two years ago. Venn has grown from strength to
strength and now has offices in both Manchester and London.
Brian began his own journey into digital
marketing when he worked for a recruitment agency in 2005. He
became aware of the growing significance of digital within the
recruitment process. He took the initiative to recommend to his
Director that they cut budgets to traditional methods of marketing
such as recruitment fairs, and increased budget for online
He quickly progressed to the position of Sales Manager and this
is where he furthered his skills in organic search and PPC. Excited
by developments in all things digital he decided to make a career
into digital marketing.
When in his new digital marketing role, he felt that he could
take the plunge and go alone with his newfound skills and
enthusiasm. Brian founded Venn
Digital two years after he observed a gap in the
market. There were plenty of creative agencies in Manchester and
London; however, he felt there was a lack of results-driven
marketing agencies. Venn
Digital is based on the premise of providing clients
with a digital campaign that can provide clear return on
Brian kindly took part in an interview with us to explain what
his role entails, and providing us with examples of Venn
Digital's best work over the past 12 months.
Thank you for taking part in our Digital
1.What is your main job role and responsibility within
As Managing Director of Venn
Digital I oversee all main departments. Which include:
web design, PPC, SEO, Social Media, email marketing and Sales. I
also spend a lot of time working within commercial business growth
to expand the business, but I am ultimately responsible for all
aspects of Venn.
2. Please could you pick a case study from 2012, and
explain why you have chosen it to represent Venn
I have chosen to showcase The Reel Fish
Co. campaign for 2012. The campaign demonstrates the
full service we provide: web design, e-mail marketing, SEO and PPC,
the campaign provided great results and the brand had a great
ethical message which lent itself perfectly to online
The Reel Fish
Co. was founded as a brand that supports sustainable
fishing. Their tuna product is caught by using traditional pole and
line methods, and is never caught by using trawlers and nets. This
prevents dolphins, sharks and other threatened species from being
They sourced a credible fishery in the Maldives, and they
discovered the benefits not only to eco system, but also to the
community at large. The Reel Fish Co.
makes sure that the fishermen are paid a living wage, and that the
tuna is processed and packaged in the Maldives, helping to support
the local economy.
Their message is simple 'Better for
everyone', as their product is better for the
Aquarian eco-system, better for the coastal communities, better for
fish stocks, and better for children and future generations.
3. What brief were you initially supplied with by The
Reel Fish Co., and what objectives did Venn Digital devise when
We were essentially supplied with a brief to develop the brand,
create a website and launch the company.
The Reel Fish
Co. did not just want to simply push for sales,
they believed in supporting sustainable fishing, which is better
for the eco system, the fisherman and their families.
Additionally, they required the key message of responsible
fishing to educate and inform children and parents who would view
this information and take action to buy ethical produce.
They wanted the website to be informative, educational and be
shared amongst ages young and old. The Reel Fish Co.
wanted to communicate that you can have a great quality product, at
the same price, but which is sustainably caught and packaged.
4. What campaign strategy did Venn Digital devise to
answer the brief and objectives that were set?
We decided that the key to the campaign would be to make sure we
delivered a clear message of ethical fishing awareness for
The Reel Fish
However, we also wanted to deliver the message of The Reel Fish Co. in
a fun way that would appeal to all ages.
The website design for The Reel Fish Co.
was produced in a bold, colourful, clear and bespoke scheme. We
felt the message would be better received if it could be viewed
through an engaging and content rich website.
We also made some videos that educated in a fun and
light-hearted manner, and the message is provided in a subtle
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One of the videos used in the campaign.
The videos were also part of an advertising campaign that
was shown on primetime television in Yorkshire and London.
We raised The Reel Fish Co.
awareness through the use of social media, and asked Facebook and Twitter users with their thoughts on
sustainable fishing rather than pushing for sales to social media
We wanted to aid this new brand to gain extensive growth and to
engage with the lovely message that the company had to offer.
6. Could you tell us what results were derived from the
campaign strategy, and any positive feedback that you received from
The campaign was a big success and I am very proud of the
Venn Team for working so hard to deliver such results.
The campaign message worked so effectively that it resonated
with consumers and buyers alike. The Reel Fish Co.
tuna is now being stocked in ASDA, Booths, Waitrose, Tesco,
Sainsbury's, Morrisons and Ocado. In addition, in a number of these
stores the Reel Fish tuna was a sell out with consumers.
One tweet from Reel Fish Co. using the hashtag #sustainable
during a TV programme with Kevin McCloud caused a Morrison's buyer
to notice The Reel Fish Co.
and consequently place a large order with the brand.
You can also follow Venn
Digital on Twitter for any more updates from the
The Candidate's summary:
This campaign shows a great relationship between the client and
agency. Brian and his team clearly understood
that message was key, and this was the key unique selling point for
The Reel Fish
The web design is stylish and clear, and the message is conveyed
in a fun but educating way. The success is illustrated clearly by
the results, and The
Reel Fish Co. seems to have grown from a grass roots
company to a fully-fledged national brand, helping reinvigorate the
Candidate would like to congratulate Venn
Digital for their hard work, and wish both them and
The Reel Fish
Co. continued success.