The digital sector is booming. In
the North West, the industry is becoming a key player and is
growing fast. Research by Manchester Digital highlights that
digital content and ICT industries account for 45,800 jobs in
the Greater Manchester area and generate around £2bn
p.a. and this growth shows no sign of
Nationally, there are now more than
270,000 businesses classed as 'digital.' It's an exciting, dynamic
and fast-changing sector, where new technologies and trends can
very quickly become game-changers.
However, we also know that online
businesses can face a number of challenges when it comes to
staffing an in-house digital team. The challenges range from an
acute shortage of staff who are trained and capable in online
marketing, to a lack of suitable training courses in digital
marketing and computer sciences.
Our recent study confirmed that
there are generally low retention levels for members of staff in
digital marketing roles in-house. On average, candidates who are
being recruited into in-house digital roles are remaining in their
role for less than two years. Most businesses are recruiting for a
specialist digital role to their in house team at least once a year
- and the majority are replacing an outgoing staff member, not
building a bigger team. A massive 87% of recruitment is to service
staff attrition, replacing existing members of staff who leave.
This can leave businesses
struggling to adequately fill vacant roles. High turnover also
impacts on employee morale, and means that more company time is
spent on recruiting, inducting and training new staff members.
Read the full report
here to find out some of the reasons why staff turnover is so
high, and what steps we recommend online businesses could take to
help them get to grips with this issue.