Digital Agency Showcase is back - highlighting the fantastic
work of digital agencies across the North West - reinforcing why
our region is such a great place to work.
This week's showcase focuses on the
work by eCommerce agency, Space
Space 48 is a young, vibrant and
award-winning agency based in Birchwood, Warrington - it creates
and markets brilliant online ecommerce websites using the Magento
The talented team pride themselves
on their ability to offer a full digital package to clients from a
wide range of industries. This year, Space 48 scooped a Big Chip
award for 'Best E-Business Project' for its work on Taps.co.uk.
The agency continues to grow and
expand, and has tripled in size over the past two years.
The representative from Space 48 is
Jon founded Space 48 in 2008 as a
consultancy to allow him to exercise his passion for all things
technical. Never one to do things by halves, Space 48 gained agency
status in 2011.
In his spare time Jon is a keen
golfer and is currently training hard for Tough Mudder, which he
will compete in later this year along with other members of the
Space 48 team. They will be raising money for the Teenage Cancer
Trust and if you'd like to support them, you can donate
1. Hello, and thank you for letting us
interview you for our digital agency showcase. What is your main
job role and responsibility within Space 48?
As managing director of Space 48, I
oversee everything that happens in the company; specifically
projects and business development, and generally making sure things
are heading in the right direction.
2. Please could you pick a case study
from 2012, and explain why you have chosen it to represent Space
I have chosen Naylors.com as our case study,
which is a Rochdale-based
family-run business, specialising in quality equestrian products
Naylors is a great example of an
eCommerce business that we implemented extremely successful SEO and
PPC campaigns for. The key result being that we helped to
increasewebsite traffic year on year, with the most successful
period being from March 2012 - March 2013.
As a result of the successes
achieved through our campaigns and the great close-working
relationship we have built with the team at Naylors, the company
has also asked us to redesign their entire website.
3. How did you implement the campaign
strategy from the brief you were set?
The brief we were supplied by
Naylors required us to increase brand awareness, conversion,
iGoogle ranking and generate more revenue through relevant visitors
to the site. It was a fully rounded brief which we were very
excited to be a part of.
We started by implementing a
campaign using both SEO and PPC strategy. To ensure consistent and
effective results, a fixed budget was put in place each month and a
marketing plan was drawn up. We focused our efforts in creating and
distributing quality content along with improving the optimisation
of the website, including regular link building and on-page
In terms of PPC activity, we wanted
to show a significant increase in exposure; with a clear return on
investment so it was agreed to double the spend. This achieved
excellent results across keyword selection and landing pages. We
also created a range of effective adverts and implemented
developments to improve product-listing conversions.
5. Could you tell us what
results were derived from the campaign strategy, and any positive
feedback that Space 48 received from the campaign?
The results from both the SEO and
PPC marketing campaigns were extremely impressive. The year on year
results for organic search from the SEO campaign revealed a 194.62%
increase in total visits, and 231.45% increase in transactions -
with big increases in total revenue and average order value.
The PPC campaign was just as
impressive with a 242.5% increase in total visits, 520.77% increase
in transactions, plus big increases in total revenue and average
We were given very positive
feedback from the client, and as a result of our successes, Naylors
invested in a responsive site redesign, which we completed in April
2013 that has further improved both site performance and
In addition, Naylor.com was
subsequently nominated for Best Use of Search at this year's Big
6. Could you give a top tip
to any perspective digital marketing candidates who would like to
work in an agency like Space 48?
Have an online presence, be it on
Twitter or through your own website. Agencies love to see
personality and proactivity. Your website or Twitter page is your
chance to shine, it's a brilliant way to connect with companies and
key decision makers. Oh, and wear some trendy spectacles.
The Candidate's comment:
Here at The Candidate we
are certainly impressed by the campaign standard delivered by Space
48. It's no surprise that the work Space 48 completed for
Naylors was shortlisted for an award at the Big Chips.
Big congratulations to Space 48 on its expansion and growth, and
best of luck for the future.