Wherever they see themselves, teaching English in Tai Pei or hiking in Honduras, nearly a third of graduates expect to be out of the industry in 2 years. Ouch!
What can agencies do to strengthen retention?
While attracting educated, inquisitive, adventure seeking marketers into the industry in the first place has got to be a good thing, what's not so good is that such a high proportion don't intend to hang around. It's a significant wanderlust driven churn rate that needs to be addressed. Sabbaticals? Extended leaveoptions? Job sharing? Directorship fast-tracking?
Here's one clear answer - training. In fact training and development was cited as the main reason why most digital marketers left their first role.
Technological developments, best practices and industry 'thinking' move fast and it's essential that marketers workhard to ensure their skills are at the bleeding edge. It's a knowledge race.
It's clear that agencies offering an educational environment and putting a premium on ongoing knowledge refresh find it much easier to retain talent. Those who don't, don't.
To find out more about our research: Click Here