Training - the Retention Solution?

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Wherever they see themselves, teaching English in Tai Pei or hiking in Honduras, nearly a third of graduates expect to be out of the industry in 2 years. Ouch!

What can agencies do to strengthen retention?

While attracting educated, inquisitive, adventure seeking marketers into the industry in the first place has got to be a good thing, what's not so good is that such a high proportion don't intend to hang around. It's a significant wanderlust driven churn rate that needs to be addressed. Sabbaticals? Extended leaveoptions? Job sharing? Directorship fast-tracking?

Here's one clear answer - training. In fact training and development was cited as the main reason why most digital marketers left their first role.

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Technological developments, best practices and industry 'thinking' move fast and it's essential that marketers workhard to ensure their skills are at the bleeding edge. It's a knowledge race.

It's clear that agencies offering an educational environment and putting a premium on ongoing knowledge refresh find it much easier to retain talent. Those who don't, don't.

Do you?

To find out more about our research: Click Here

 

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Graduates, Job Sharing, Sabbaticals, Training

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I couldn't recommend Stevie and also Jack at the candidate enough during the process of acquiring my new position. His friendly, relaxed, but very professional approach really helped in preparing for the interview process and put any nerves I had to bed. I really appreciated the regular updates of progression from start to finish and never felt out of the loop or in the dark. I would definitely approach Stevie again if I seek further employment he and The Candidate provide an excellent service.


Stephen, February 2017

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