Is Building a Network More Important Than Building a Skill- Set?


In a previous post we referred to the retention difficulties faced by agencies and the need to factor in a range of creative tactics, especially the provision of training to prevent high and disruptive churn rates.

Here are two more important considerations, particularly important to junior marketers that came through loud and clear in our new survey:

  • Location
  • Social considerations

Put simply, graduate respondents are keen to focus their energies on building strong networks in the more vibrant locations. In fact they prioritised the importance of establishing a reputation alongside developing their skill set.

After all, digital marketing, like traditional marketing, is very much a 'people business'.

In such a new and dynamic industry with the right 'book', a proven track record and healthy contacts list, the salary and career path are trusted to take care of themselves.

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