In a previous post we referred to the retention difficulties
faced by agencies and the need to factor in a range of creative
tactics, especially the provision of training to prevent high and
disruptive churn rates.
Here are two more important considerations, particularly
important to junior marketers that came through loud and clear in
our new survey:
- Social considerations
Put simply, graduate respondents are keen to focus their
energies on building strong networks in the more vibrant locations.
In fact they prioritised the importance of establishing a
reputation alongside developing their skill set.
After all, digital marketing, like traditional marketing, is
very much a 'people business'.
In such a new and dynamic industry with the right 'book', a
proven track record and healthy contacts list, the salary and
career path are trusted to take care of themselves.