Is Building a Network More Important Than Building a Skill- Set?


In a previous post we referred to the retention difficulties faced by agencies and the need to factor in a range of creative tactics, especially the provision of training to prevent high and disruptive churn rates.

Here are two more important considerations, particularly important to junior marketers that came through loud and clear in our new survey:

  • Location
  • Social considerations

Put simply, graduate respondents are keen to focus their energies on building strong networks in the more vibrant locations. In fact they prioritised the importance of establishing a reputation alongside developing their skill set.

After all, digital marketing, like traditional marketing, is very much a 'people business'.

In such a new and dynamic industry with the right 'book', a proven track record and healthy contacts list, the salary and career path are trusted to take care of themselves.

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Digital Marketing, Location, People Business, Retention, Social Considerations, Talent, Traditional Marketing

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017