Our new Digital Marketing report has highlighted some
interesting variations in salary expectations amongst respondents -
expectations largely based on their current position.
On one hand the majority of the senior management felt that
salaries would only increase in line with inflation. This
contrasted with the majority of junior digital marketers who felt
salaries would increase by 5-10% over the next twelve months.
Wishful thinking on either side perhaps with management seeking
to keep costs under control and junior staff, recognising current
recruitment challenges and placing a premium value on technical
skills, expecting improved rates.
Clearly there are implications should either prove to be wholly
correct. A low single digit %age salary increase might well see
current recruitment and retention difficulties exacerbated as fewer
graduates choose to enter digital marketing. This in itself would
likely force salaries to rise to meet an even greater subsequent
Large %age salary increases at the outset though could lead to
wages spiralling out of control especially if talent continues to
It's a delicate balance. As is usually the case reality is
likely to be found somewhere between the two extremes.
Would you like to find out more about our Digital Marketing
report? Click here for the blog post: