Digital Marketing Salaries Rising...but how Fast?

Growing -salary



Our new Digital Marketing report has highlighted some interesting variations in salary expectations amongst respondents - expectations largely based on their current position.

On one hand the majority of the senior management felt that salaries would only increase in line with inflation. This contrasted with the majority of junior digital marketers who felt salaries would increase by 5-10% over the next twelve months.

Wishful thinking on either side perhaps with management seeking to keep costs under control and junior staff, recognising current recruitment challenges and placing a premium value on technical skills, expecting improved rates.

Clearly there are implications should either prove to be wholly correct. A low single digit %age salary increase might well see current recruitment and retention difficulties exacerbated as fewer graduates choose to enter digital marketing. This in itself would likely force salaries to rise to meet an even greater subsequent skills shortage.

Large %age salary increases at the outset though could lead to wages spiralling out of control especially if talent continues to remain scarce.

It's a delicate balance. As is usually the case reality is likely to be found somewhere between the two extremes.

Would you like to find out more about our Digital Marketing report? Click here for the blog post: 

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Candidate, Digital Marketing, Digital Media, Graduates, Increased Salary, Management, Research

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It didn’t take long to build rapport with Laura, as her excellent communication skills shone through from the start. She placed me in my most recent position and was very thorough in liaising between myself and my prospective employer at the time - an often understated skill. Moving to a new city for the position at short notice was not going to be easy, but Laura made sure I was as informed and prepped as possible when going through the interview stages and seemed to always have my best interests at heart. One of the most personable recruiters I have worked with, and I will certainly be calling her first when I am considering changing position again!

Michael, CRM Manager, July 2017